February 10 2020
There are supposedly as many trends to watch as experts you ask. There are about 1,000 PR professionals working at member agencies in PRGN. For your convenience, here we present only the five most important trends that will shape the year 2020.
Clever specialists will, therefore, treat say a product review as a way to educate consumers on the use of the product to help build an after-purchase experience. In today’s world, almost every product involves some new technology. Many consumers need to be educated on how to deal with such technology. Few people read manuals. Therefore, press articles can help build, for example, the ability to use the product and provide a better user experience.
And as this trend continues, PR agencies and teams will soon become their own think tanks. Developing such in-house knowledge base will soon pay off for those taking this path: knowledge-based communication, using specific numbers and insights will translate into better communications results and more power to change perceptions – the real goal of every PR activity.
The stories will be strategic. Long-term strategies will be based on them. Individual activities will have to tell some or all of the story. Non-stop. Consistently.
This was my compilation of the most important trends for the year ahead. Leave a comment and let me know if you agree or disagree. What other trends do you see in 2020?