Top 50 shortest definitions and synonyms of Public Relations

Many times we were in a situation where we had to tell our parents or friends what we were doing for living. More than once we used to get into long (read – very long) stories about our profession. We gave extensive definitions. We used a lot of words. And we still saw that our beloved ones had no idea what we were talking about and understand what we were doing in life.

And yet it was possible to be short and concise.

Therefore, especially for you, we analyzed the highest indexing articles in Google with the definitions of public relations quoted by PR experts. Then we have highlighted the essence and cut off the rest.

In this way we have achieved a long list of short definitions and synonyms for public relations.

So here we go.

Public relations is…

1. Reputation management
2. Reputation creation
3. Opinion shaping
4. Shifting audience attitude
5. Changing or maintaining the way of thinking
6. Influencing public opinion
7. Influencing somebody’s opinion
8. Public attitudes shaping
9. Trust building
10. Earning public understanding
11. Earning public acceptance
12. Natural human communication
13. Interpersonal communication
14. Information transparency
15. Convincing others
16. Telling real stories
17. Making facts understood
18. Company’s purpose communication
19. Relations with people
20. Eye opening communication
21. Awareness building
22. Attracting attention
23. Public image building
24. Audience relationship building
25. Creating lasting relationship
26. Inside out & outside in
27. Reaching people’s minds
28. Explaining complexity of reality
29. Public & organization adaption
30. Organization’s messages management
31. Company’s voice and face
32. Nursing human connections
33. Building relationship
34. Getting third party endorsement
35. News impact maximization & minimization
36. Connecting organization & people
37. Public conversation participation
38. Market presence exposure
39. Wisdom & knowhow showcasing
40. Reputation & issues management
41. Becoming a corporate citizen
42. Relations
43. Communicating through the earned media
44. Stakeholders communication
45. Conversation
46. Dialogue with audience
47. Story leadership
48. Sharing relevant news
49. Information distribution
50. Damage control discipline

As it turns out, you can tell your friends or family about our field very briefly. Probably you will not be able to present the details of your work in this way. However, you will certainly be able to close the topic faster and move smoothly forward with your conversation.

In the end you want to be treated as an expert, not a bore, don’t you?

PS: We are sure you can add some more of your favorites. If so – leave your comment below or share it with us on social media channels.