August 22 2017
Throughout my all-most 20 years in the communications game, I have been participating in many business networks – national as well as international.
These networks have contributed to many learnings and business connections, but also to some important realizations. These became particularly obvious, when I became active in the leadership of Public Relations Global Network (PRGN) four years ago, and learned how much the activities in PRGN differ from those in other international networks.
In other international networks, I have often had the experience that partner agencies have discussed and articulated the network and its members to clients. But that there rarely has been a real knowledge exchange or corporation between agencies across the globe.
Consult one agency and get back-up from 49 others
In PRGN it’s quite another picture. Our many – and frequently used – online discussions groups, chats, teams and best practise debates combined with our semi-annual global face-to-face meetings lead to an in-depths professional knowledge sharing. As well as to lifelong friendship between agency owners and leading employees. Our global meetings strengthen knowledge sharing and sharing of best practice at the highest level possible. Furthermore, we also drive our knowledge sharing technologically. Amongst other things in form of a confidential database of client cases from all over the world, from which we can all draw.
This combination of our digital and face-to-face interaction provide our clients with the worlds best advisors from 50 agencies when consulting one of us.
I have previously experienced that partner agencies in other international networks have not taken advantage of the opportunity to real corporation cross national or regional borders, thus not enabling creation of real international network value for their clients.
In PRGN, I don’t have a shadow of a doubt that our clients around the globe receive, what they’ve been promised, when they choose an agency that prides itself for international networks, experiences and acquaintances.
I’m so proud of what we have created in PRGN in the past 25 years – and today can offer to our clients; A real international network with a team of passionate communications experts from every corner of the world, working together to take PR, communications and marketing to the highest level possible. Creating amazing results for our clients.
As President, my goal is to continue to support and work to strengthen this amazing and real international network. However, as PRGN is a shining example of, the best results are gained by cooperation. Therefore, I would like to use this post to invite you to participate with suggestions, new ideas and thoughts which can help continue and develop PRGN, so we can proudly continue to call ourselves “The Worlds Local Agency”.