After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. ...
Continue ReadingA crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication you can avoid a dysfunctional board of directors....
Continue ReadingIn 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond....
Continue ReadingSingapore is home to a dynamic business environment characterized by its strategic location, pro-business policies, excellent infrastructure, and a highly skilled multi-cultural workforce. As one of Asia’s leading financial centers, Singapore offers the ideal environment for businesses to thrive....
Continue ReadingLooking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in them....
Continue ReadingNorth Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent, and a world-renowned education system. In 2022 and 2023, CNBC named North Carolina the top state for business....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe....
Continue ReadingDetroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. ...
Continue ReadingWe’re in the midst of a dynamic time in the city and state’s history, with generational change happening in government and business. Massachusetts Governor Maura Healey and Boston Mayor Michelle Wu have been at the forefront of this leadership change, with the Boston region and beyond experiencing strong growth in fields like healthcare, technology, life sciences...
Continue ReadingOffering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for the next decade is 15%. With...
Continue ReadingDubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies, including free zones and favorable tax conditions, create...
Continue ReadingDenmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is considered a global hub for...
Continue ReadingNashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000 jobs. Nashville’s business-friendly climate, absence...
Continue ReadingIn this way, the sustainability report is much more than just a document. It serves as a key tool through which companies comprehensively inform their stakeholders about their sustainability policy, objectives, actions taken, and progress achieved....
Continue ReadingAt the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...
Continue ReadingWorking in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling....
Continue ReadingFollowing a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for....
Continue ReadingOver the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold jump...
Continue ReadingMany people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....
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Establishing Connection Through AuthenticityIn a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing the...
Continue ReadingBoth for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are...
Continue ReadingEffective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...
Continue ReadingIt’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...
Continue ReadingWhen you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and the purchasing process is not as simple as clicking “Add to Cart” nor should it...
Continue ReadingStakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also of...
Continue ReadingNEW YORK / LONDON -– The Public Relations Global Network (PRGN) announced today it has added two new agencies in the emerging markets of Africa and India as full members, enhancing its ability to seamlessly serve clients throughout the world....
Continue ReadingIn a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook. ...
Continue ReadingAlexander PR and The Content Place assist boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities....
Continue ReadingNEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA) region. Natacha will replace Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK, who...
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe....
Continue ReadingSINGAPORE/LONDON/NEW YORK – The Public Relations Global Network Executive Committee announced today the appointment of Joanne Chan, President and Founder of LBS Communications based in Hong Kong. Chan will replace Andy See Teong Leng of Perspective Strategies in Malaysia as the Asia-Pacific Regional Vice President of PRGN, one of the largest global networks of independent public...
Continue ReadingRegardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot found...
Continue ReadingAre you a big picture thinker who can lead a team to action? ...
Continue ReadingEven with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand awareness,...
Continue ReadingClubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers....
Continue ReadingFrom its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a few...
Continue ReadingLet’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so that...
Continue ReadingNEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships....
Continue ReadingYou can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t stop...
Continue ReadingSuccessful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews, graphics, photographs, CTAs and careful integration into your broader digital marketing workflow,...
Continue ReadingGhidotti is a public relations and content strategy firm focused on creating thought leadership, brand awareness and lead generation. We are all about helping our clients connect in today’s fast-paced world....
Continue ReadingIn public relations, we’re always working hard for our clients to get them noticed on lists that decry “The Top This” or “Best Of That.” And yet, like the proverbial shoemaker’s kids, we might not always do it so well for ourselves....
Continue ReadingWhen public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right message targeted to the right audience in the right way. This resulted...
Continue ReadingBeing a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have....
Continue ReadingBased in New York, Southard Communications is a leading independent firm with vast experience across a broad number of industries and markets. Founded in 1994 by Bill Southard, the firm has a solid reputation for helping clients build business — in meaningful and cost effective manner. The firm specializes in media relations, product launches, events, digital...
Continue ReadingEmbracing its newly approved Strategic Plan, the global PR agency network targets expansion in emerging markets in Asia Pacific, Middle East and Africa, and strengthens its capabilities by adding a new regional structure to drive growth ...
Continue Reading1. What did you do before PR? : I’ve worked at start-ups (all failed – very Silicon Valley), publishing (Glamour and Sunset) and in fashion....
Continue ReadingAs business owners, we preach the importance of recharging to our teams, yet we often fall short of doing it ourselves. Whether it’s vacation, sabbatical or parental leave, the idea of truly stepping away feels unrealistic. I’ve had to navigate this myself, stepping away from my firm, Peritus PR, for a three-month maternity leave. This wasn’t...
Continue ReadingFor most businesses, it is inevitable that change is going to happen. If you are in leadership, it may fall to you to implement the strategy around this change. Be it big or small, positive or negative, straightforward or complicated, any sort of change usually means that someone on your team is going to be impacted....
Continue ReadingI had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. ...
Continue ReadingFor thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology has made way for more detailed representations of these lessons. While the...
Continue ReadingEarly in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish....
Continue ReadingIn the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your audiences....
Continue ReadingThe practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot...
Continue ReadingIn a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your efforts...
Continue ReadingWhat a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red...
Continue ReadingWhat a year. ...
Continue ReadingAs we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? ...
Continue ReadingFor most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances....
Continue ReadingIt’s that time of year to look into the crystal ball for the future. 2020 has by all accounts been one of the most challenging years (at least in my lifetime). I think we’re all looking forward to some positive change. So, for 2021, what is the future of communications, the future of PR and the...
Continue ReadingA murmur has begun to rise about the decline of the public relations industry in Turkey. Agencies are losing blood, teams are getting cut in half, and revenues are plummeting. There are question marks lingering in the Turkish economy, including the rise in currency exchange prices and the potential outcome of elections....
Continue ReadingThroughout my all-most 20 years in the communications game, I have been participating in many business networks – national as well as international....
Continue ReadingBy Abbie S. Fink, HMA Public Relations, Phoenix, Arizona...
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