Results for "influencer"

 

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How to Pick the Right Influencers for Your Brand

By Sara Camp, Account Supervisor - L.C. Williams & Associates

No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to pick the right influencers for your brand. Clearly Define your Target Audience… Continue reading How to Pick the Right Influencers for Your Brand

Signs to Watch When Selecting the Matching Influencer for Your Brand

By Natalie Ghidotti - Ghidotti

In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your… Continue reading Signs to Watch When Selecting the Matching Influencer for Your Brand

Influencer Marketing

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Navigating the World of Influencers in PR

By Yui Seeng Cheng - Mileage Communications

Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users.  Social media has become an essential part of organizations Public… Continue reading Navigating the World of Influencers in PR

How to Find Micro-Influencers That Match Your Brand

By Lauren Reed - REED

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social… Continue reading How to Find Micro-Influencers That Match Your Brand

How Best to Work With Micro-Influencers

By Natalie Ghidotti - Ghidotti

When it comes to promoting a brand or product on social media, it can be difficult to reach the masses of your target audience without a large following. This is why it’s common to see celebrities, athletes and other influencers endorsing various brands on their Instagram, Twitter, Facebook and other social media platforms. However, tapping… Continue reading How Best to Work With Micro-Influencers

The Macro Effect of Micro-Influencers

By Raci Seymen

In the endless ocean of the digital world, social media posts by companies and brands are often overlooked or do not attract the attention of its audience at a desired level. To improve engagement, brands often choose to promote their products by cooperating with influencers thought to be fit for the brand. Influencer marketing –… Continue reading The Macro Effect of Micro-Influencers

How to Connect with the Right Influencer for Your Brand

By Akvilė Vžesniauskaitė - Adverum

The popularity of influencer marketing has exploded in recent years. Common belief is that the influencers‘ opinions can shape the perceptions of their followers. Though marketing campaigns constantly change, the followers‘ faith and trust in the influencer remains consistent. Online customers are known to trust the recommendation of individuals within their network or social circle. … Continue reading How to Connect with the Right Influencer for Your Brand

4 Ways To Leverage PR While Working With Influencers

By Alessandra Malvermi - Sound Public Relations

The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She has 70k followers on Instagram. How can’t she be perfect?” When… Continue reading 4 Ways To Leverage PR While Working With Influencers

The Rise of the Social Influencer

By Owen Cullen - Cullen Communications

Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social media would catch… Continue reading The Rise of the Social Influencer

The Rise of the Micro-Influencer: Why Less Really Might Be More

By Tori Ross - REED

Social media influencers are not a new thing by any means. With the growth of platforms like Instagram and Snapchat, the term blogger has almost become a thing of the past. Why have a WordPress account that needs to be updated constantly with full length, long form posts when you can influence the masses with… Continue reading The Rise of the Micro-Influencer: Why Less Really Might Be More

How Social Influencers Shape Communication Trends?

By Gabor Jelinek - Goodwill Communications

Hungary’s media consumption is rapidly shifting towards social media. And so much so that the king of all media, television – which has survived all major media transformations so far – is now being dethroned by young video makers of YouTube. By 2017, advertising potential for social platforms has become a multi-million dollar market in… Continue reading How Social Influencers Shape Communication Trends?

India – Where Diversity Meets Dynamic Growth

By Sunil Puri - Mileage Communications - India

Public Relations in India’s Diverse Market India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical,… Continue reading India – Where Diversity Meets Dynamic Growth

Beijing, China – Immense Opportunities for Business

By Shawn Jiang Xiaofeng - China Advocate

Business environment in China China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland,… Continue reading Beijing, China – Immense Opportunities for Business

Hong Kong – Asia’s World City

By Joanne Chan - LBS Communications Consulting Ltd

Business environment in Hong Kong Renowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the… Continue reading Hong Kong – Asia’s World City

Media Training for an Evolving News Landscape

By David Wills - Media Profile Inc.

Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling. However, for anyone who’s been… Continue reading Media Training for an Evolving News Landscape

Tokyo, Japan – Premier Destination for Business

By Judy Kuramata - Integrate Communications

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and… Continue reading Tokyo, Japan – Premier Destination for Business

2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

By Gábor Jelinek

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for. Technology is… Continue reading 2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. If you think… Continue reading Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors. 1. Enhanced Media Monitoring AI-driven tools offer unprecedented… Continue reading Leveraging Tech Innovation and AI in PR: A Modern Approach

PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco

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The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe. In 2023, 37 PRGN member agencies submitted 154 entries – the highest number of entries ever… Continue reading PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco

Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into… Continue reading Tips to Earn “Best Agency to Work for” Award

Top 5 PR Needs of a Tech Company

By Natalie Ghidotti - Ghidotti

In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing… Continue reading Top 5 PR Needs of a Tech Company

Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there… Continue reading Navigate Mid-Year Budget Cuts With These Comms Strategies

Four Ways PR Can Reinforce Content Marketing

By Natalie Ghidotti - Ghidotti

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach… Continue reading Four Ways PR Can Reinforce Content Marketing

Genomma Lab: Posicionamiento en Chile

By - RumboCierto Comunicaciones

Categoría: Agency Collaboration Cliente: Genomma Lab Resumen: Eje Comunicación, la agencia regional de Genomma Lab,  compañía farmacéutica y de cuidado personal con presencia en 18 países de América, desarrolló una estrategia de comunicación y reputación para posicionar a Genomma Lab en Latinoamérica. Debido al contexto político y social en Chile, fue difícil operar el contenido… Continue reading Genomma Lab: Posicionamiento en Chile

Cómo la oficina de prensa puede ayudar a las pequeñas empresas

By Sttela Vasco - Race Comunicación

Cuando hablamos de relaciones con la prensa, es común que imaginemos que este es un servicio exclusivo para grandes empresas, lo cual es fácil de entender, después de todo, tienden a recibir más atención de la prensa y sienten una mayor necesidad de contar con un apoyo especial en situaciones de crisis. Sin embargo, no… sigue leyendo Cómo la oficina de prensa puede ayudar a las pequeñas empresas

DHL EN EL ROCK IN RIO: Entregando música en todos los rincones del mundo

By - Race Comunicación

Strategies En la tercera participación de DHL Express en uno de los mayores festivales de música del mundo, Rock in Rio, Race Comunicación esbozó una estrategia de comunicación integrada para contemplar las diferentes audiencias clave de la compañía en el evento. Utilizando la Metodología PESO, propuso acciones de Paid Media, Contenido Patrocinado (PAID), Producción de… Continue reading DHL EN EL ROCK IN RIO: Entregando música en todos los rincones del mundo

PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators

By Gábor Jelinek

Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As the end of the year approaches, PRGN is asking every December its member… Continue reading PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators

Race Communications

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Parque Ibirapuera - Sao Paulo - Brazil

The agency was established in 1999 and has since 2005 been under the direction of Rogério Artoni, an award winning PR executive who in 2016 and 2017 was listed by PRWeek in The Global Power Book among the 350 most influential PR professionals in the world. Race Communications has offices in São Paulo and Rio de… Continue reading Race Communications

PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

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The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe. In the 11th year of PRGN’s awards program, 32 member agencies submitted more than 100… Continue reading PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

By Jim Bianchi - Bianchi Public Relations, Inc.

Believe it or not, it’s time to start thinking about your company’s plans for CES 2023.  Primed for a big comeback this year, the show is taking place in Las Vegas, Nevada, USA Jan. 5-8, 2023, with Media Days Jan. 3-4. CES is the most influential tech event in the world, bringing together companies, including… Continue reading How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

By Natalie Ghidotti - Ghidotti

In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your… Continue reading Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Top 5 Corporate Crises in 2021 to Learn From

By Nick Leighton - NettResults Middle East

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a brand in a bad light, destroy a hard-earned reputation, and put… Continue reading Top 5 Corporate Crises in 2021 to Learn From

PR Predictions for 2022 from The Best Comms Pros around The Globe

By Gábor Jelinek

What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation;… Continue reading PR Predictions for 2022 from The Best Comms Pros around The Globe

PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

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The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe. In the tenth year of PRGN’s awards program, member agencies submitted close to 110 entries on client work, agency promotion and campaigns into 22 categories,… Continue reading PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

A New Approach for Media Relations

By Ward Vanhee - Two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and… Continue reading A New Approach for Media Relations

How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends.  Similarly, the decision for a brand to engage in a public affairs campaign—a political communications… Continue reading How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before

Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility,… Continue reading Top 10 Tactical Tools of Consumer PR

Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

By C.L. Conroy

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social Responsibility (CSR), also known as Cause Related Marketing.  And… Continue reading Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Millennials vs. Gen Z – The Importance of Generational Marketing

By Natalie Ghidotti - Ghidotti

We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the… Continue reading Millennials vs. Gen Z – The Importance of Generational Marketing

Race Comunicación

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Parque Ibirapuera - Sao Paulo - Brazil

Race Comunicación es una agencia multidisciplinaria de comunicación empresarial y relaciones públicas en Brasil enfocada en las relaciones con los medios, influencers y marketing digital, construyendo y reforzando reputaciones a través de estrategias de relación y compromiso. Servimos a organizaciones de todos los tamaños e industrias de una manera flexible y no discontinua, adaptándonos a… Continue reading Race Comunicación

Top Five Examples of Successful Food PR

By Lauren Reed - REED

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways… Continue reading Top Five Examples of Successful Food PR

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

By Lauren Reed - REED

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure… Continue reading Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

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NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove resilient, agile and successful in expanding their business offering – an internal survey at PRGN… Continue reading Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s

How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s

Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication

When Back-to-School is Anything but Normal

By Shannon Quinn - L.C. Williams & Associates

Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most consistent and far-reaching seasonal stories to tie… Continue reading When Back-to-School is Anything but Normal

What does a PR firm do in the digital age?

By Lynn Erasmus - Alkemi Collective

Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable. To a certain extent one… Continue reading What does a PR firm do in the digital age?

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete

Understanding and Marketing to Generation-Z

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There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers.  As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns… Continue reading Understanding and Marketing to Generation-Z

Expand Your Monitoring, and Brand, With Social Listening Tools

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Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits, schools, shopping, entertainment habits and more, people are turning online to engage with one another and… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

Social Media Expert

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accelent is a strategically oriented versatile full-service agency in Vienna, the heart of Europe, with many years of experience and profound know-how in all classic and digital communication fields. To strengthen our team we are looking for a (Junior) Expert Digital & Social Media for consulting & design, copywriting & posting, digital marketing & implementation.… Continue reading Social Media Expert

The Meaning of PR: How it’s changing as we head into 2020

By Leeza L. Hoyt - The Hoyt Organization, Inc.

When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right message targeted to the right audience in the right way. This… Continue reading The Meaning of PR: How it’s changing as we head into 2020

Marketing to Generation Z: What Gen Z Wants You to Know

By Sandy Lish - The Castle Group

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials: they’re Generation Z. To fill the generation gap – and take advantage of the varied backgrounds and ages of staff in house at The Castle Group in Boston – we took an authentic approach and involved… Continue reading Marketing to Generation Z: What Gen Z Wants You to Know

Five PR disasters we can all learn from

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No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are numerous instances in which companies dealt… Continue reading Five PR disasters we can all learn from

Top 10 PR tools that make a difference in your productivity

By Mariusz Pleban and Piotr Durski - OneMulti

How often do you feel you’ve got too many things going on around you? Instead of getting straight to PR work, you suddenly find yourself doing 10 or 100 other things, just not the right one you should be doing? Or maybe it is difficult for you or your team to finish all tasks in… Continue reading Top 10 PR tools that make a difference in your productivity

“A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company

By Päivi Holmqvist

Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media influencers that need to be watched. It’s also about deciding how the company should… Continue reading “A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company

Southard Communications

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Based in New York, Southard Communications is a leading independent firm with vast experience across a broad number of industries and markets. Founded in 1994 by Bill Southard, the firm has a solid reputation for helping clients build business — in meaningful and cost effective manner. The firm specializes in media relations, product launches, events,… Continue reading Southard Communications

How “asoluto” became “accelent” — What We Learned from Rebranding Our Agency

By Robert Bauer - accelent communications

Agency life is an evolutionary process and brings times of stability as well as disruptive changes —some of them forced upon the agency from the outside, some of them deliberately initiated to bring the organization to a new level. The Austrian PRGN member formerly known as asoluto has gone through such a change and since… Continue reading How “asoluto” became “accelent” — What We Learned from Rebranding Our Agency

Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

By Deanna Killackey - L.C. Williams & Associates

Optimizing your schedule is important for making the most out of every workday. It’s true no matter what your profession is – public relations professional, CEO, parent, teacher – since every minute you save allows you extra time for yourself, your family or another client. But, prioritizing goals to maximize your daily schedule isn’t always… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Employee Advocacy Can Improve PR

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Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be leveraged multiple times if the employee advocacy is in place and functioning well… Continue reading Employee Advocacy Can Improve PR

What is a PR Firm?

By Valentina Giacaman - RumboCierto Comunicaciones

Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications). In light of… Continue reading What is a PR Firm?

What’s in store for PR in 2019?

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public… Continue reading What’s in store for PR in 2019?

The Importance of a Global Network in a Digitized World

By Aaron Blank - Fearey

As the end of  2018  quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out… Continue reading The Importance of a Global Network in a Digitized World

Ten Questions with Márk Németh

By Leslie Dagg - Bianchi Public Relations, Inc.

Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of… Continue reading Ten Questions with Márk Németh

7 Ways to Get to Know Your Audience

By Alexandra Dinita - Free Communication

Anthropology is a science born out of two schools of thought related to how should a social scientist study a community. One approach, widely developed by one of anthropology’s founding fathers, Bronislaw Malinowski, was the “observatory participation”. Briefly put, in order to understand a community, you should spend time inside that community and try to… Continue reading 7 Ways to Get to Know Your Audience

5 Ways to Know If Working in the PR Industry is Right for You

By Lauren Reed, APR - REED

As an industry, public relations has experienced our fair share of PR. Popular TV shows like “Mad Men” and “Sex and The City” have bolstered PR’s reputation as a career path lined with celebrity parties, free swag and other VIP perks. While many of us do frequently work on cool projects with major brands and… Continue reading 5 Ways to Know If Working in the PR Industry is Right for You

Top Five Things to Know about Managing a Crisis on Social Media

By Hilary Allard, EVP, and Philip Hauserman, VP - The Castle Group

Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult, particularly when the groundswell of public commentary on the issue and the response – or lack… Continue reading Top Five Things to Know about Managing a Crisis on Social Media

Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?

By David Landis & Alison Bailin - Landis Communications Inc. (LCI)

Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you. My colleague Alison Bailin at PRGN’s Phoenix agency, HMA Public Relations, offers the following 10… Continue reading Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?

Is the Press Release Dead?

By Robert Bauer - accelent communications

“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should read, enjoy and… Continue reading Is the Press Release Dead?

5 Tips for a Successful Product Launch

By Shannon Quinn - L.C. Williams & Associates

In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1. Plan ahead. Ideally, the PR… Continue reading 5 Tips for a Successful Product Launch

Top 10 Conferences for PR Pros in 2018

By Top 10 Conferences for PR Pros in 2018 - Three Box Strategic Communications

As PR pros, it can be difficult for us to step away from our inboxes and voicemails for time dedicated solely to professional development. It’s easy to put client needs in front of the latest webinar or online course, especially when your time is billable and there are deadlines at every turn. But public relations… Continue reading Top 10 Conferences for PR Pros in 2018

A Case Study for a Case Study

By Abbie Fink - HMA Public Relations

It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information without overwhelming and oversharing. Case studies are a great way to… Continue reading A Case Study for a Case Study

What Results can you Expect From a PR Campaign?

By Alessandra Malvermi - Sound Public Relations

Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their clients. What has changed over time, and has even significantly increased, are the ways… Continue reading What Results can you Expect From a PR Campaign?

10 Tips to Construct a Media-Pitching Email that Works

By Tori Ross - REED

Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can… Continue reading 10 Tips to Construct a Media-Pitching Email that Works

Public Relations Global Network Marks 25 Years as the World’s Local Agency

By Aaron Blank - Fearey

Network complements five years of 20 percent growth by welcoming three new member firms from Brazil, Malaysia and Mexico KYOTO, JAPAN – 27 October 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, marked its 25th anniversary during its fall meeting in Kyoto, Japan, by welcoming… Continue reading Public Relations Global Network Marks 25 Years as the World’s Local Agency

Launching a New Company? Make Sure PR is in your Toolbox

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

You’ve got the idea. Your business plan is in place. The financing is ready to roll. Now you’re ready to launch. Let the media tour begin, right? Wrong. In today’s world, launching a new company isn’t just a news release or even a media tour. There are simply too many new companies and products are… Continue reading Launching a New Company? Make Sure PR is in your Toolbox

LYFE Kitchen

By - Landis Communications Inc. (LCI)

In 2015, PRGN members The Fearey Group was hired by LYFE Kitchen to manage their external relations and public relations program. As LYFE Kitchen began opening restaurants throughout California, The Fearey Group was tasked with creating unique opportunities to get the media, community and social media influencers in the door at locations in all the… Continue reading LYFE Kitchen

L.C. Williams & Associates

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L.C. Williams & Associates (LCWA) is a full-service Chicago PR firm made up of 30 experienced, invested and creative individuals who are focused on providing refreshing, reliable, results for our clients. We integrate communications across all channels to reach audiences, including media relations, social media, influencer outreach and grassroots marketing. LCWA is known for our… Continue reading L.C. Williams & Associates

SEO, Content and Trust – Top List of Global PR Takeaways

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SEO, Content and Trust Top List of Global PR Takeaways from the Spring PRGN Global Leadership Conference Search engine optimization, digital content and trust topped the list of topics being discussed by top independent public relations agencies globally, according to the members of the Public Relations Global Network (PRGN), who recently met during PRGN’s Semi-annual… Continue reading SEO, Content and Trust – Top List of Global PR Takeaways

The Top Takeaways from the Spring PRGN Global Leadership Conference

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[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”] By Jim Bianchi , Bianchi PR, Detroit   What do PR firm owners from around the world talk about when they get together? Search engine optimization, digital content and trust topped the list of subjects discussed by PRGN agency principals when they gathered in the last week of April… Continue reading The Top Takeaways from the Spring PRGN Global Leadership Conference

PRGN Announces New Worldwide Public Relations Affiliates in Chile, Portugal and Tokyo

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The Public Relations Global Network (PRGN) today announced the addition of three new worldwide agency affiliates in Chile, Portugal and Tokyo, bringing its global reach to 47 cities worldwide. The announcement was made during PRGN’S business conference in Los Angeles, California on April 18th. Joining the ranks of PRGN are RumboCierto Communications representing Chile, Global… Continue reading PRGN Announces New Worldwide Public Relations Affiliates in Chile, Portugal and Tokyo


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