- By Evelyn Holtzhausen on May 19, 2016Read more
Koos Viviers the curmudgeonly editor of the Cape Times, in Cape Town, South Africa, sat in his leather lined chair behind his mahogany desk, and glowered at me, the brand new, extremely nervous night editor of “his” treasured morning newspaper.
“Your job is simple”, he said.
- By Jim Bianchi on May 9, 2016Read more
Search engine optimization, digital content and trust topped the list of subjects discussed by PRGN agency principals when they gathered in the last week of April for PRGN’s Semi-annual Global Leadership Conference at the JW Marriott Hotel in Washington D.C., USA.
Principals of more than 30 member firms representing more…
- By Alessandra Malvermi on April 4, 2016Read more
In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot...
- By Uwe Schmidt on December 22, 2015Read more
Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.
- By Boh Tiong Yap on November 30, 2015Read more
The recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me.
- By Uwe Schmidt on November 23, 2015Read more
German Netzwirtschaft.Net (Digital Workouts) interview with Uwe Schmidt
- By Valentina Giacaman on November 16, 2015Read more
For a PR firm today, it is much more difficult to try to contain a crisis for a client in a world where everything seems to be transparent and information flows through social networks in less time than previously thought.
10 Global Business Communications Trends Impacting Local Public Relations Executives throughout the GlobeBy Aaron Blank on November 9, 2015Read more
The Public Relations Global Network recently had nearly 30 agencies attend its twice-yearly international conference in Dubai representing more than 15 countries and 7 states in the U.S. The conference identified several trends in the global communications marketplace that are worth noting.
- By Alessandra Malvermi on November 2, 2015Read more
DieselGate, as it was immediately renamed the scandal, is spreading like wildfire, causing serious economical, judiciary and branding problems to the German enterprise. Numbers count more than a blue streak: 11 million vehicles involved, more than 15 billion euro of capitalization fired because of the title collapse at the…
- By Scott Hanson on October 26, 2015Read more
Africa has a great tradition of innovation and creativity and innovation is a central driver of economic growth, development and better jobs,” says World Intellectual Property Organization (WIPO) Director General Francis Gurry. “It is the key for firms to compete successfully in the global marketplace.
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