What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all … Read More
Why Companies Should Invest into PR & Digital in 2021 and Beyond?
As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the world is in a different place globally … Read More
Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond
For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history. While we admittedly prefer to function through carefully planned and crafted strategies and tactics, most of … Read More
PRGN’s Public Relations Predictions For 2021
It’s that time of year to look into the crystal ball for the future. 2020 has by all accounts been one of the most challenging years (at least in my lifetime). I think we’re all looking forward to some positive change. So, for 2021, what is the future of communications, the future of PR and … Read More
Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement
With Covid-19 still dominating our social and business interactions – and will likely continue to do so well into 2021 – the usual company meetings are bound to look a lot different for some time to come. So it is high time we take a look at how hybrid events combine the best of in-person … Read More
Why Stakeholder Engagement is the First Step to Reach Your SDGs
The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil … Read More
5 Simple Ways to Boost Visibility of a Stock
Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep … Read More
New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic
As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to … Read More
Five Secrets of Successful Video Marketing
Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews, graphics, photographs, CTAs and careful integration into your broader digital marketing … Read More