Public Relations Global Network Signs Meltwater as Sponsor
By Dominique Biquard - IDENTIA / PR | January 1, 1970
Read More
70 Percent of Corporate Communicators Expect to have a Global Marketing Function at their Organization within Five Years, PRGN Survey Reveals
By Dominique Biquard - IDENTIA / PR | May 24, 2011
Read More
Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners
By Dominique Biquard - IDENTIA / PR | March 30, 2012
Read More
PRGN Anounces New Worldwide Public Relations Members Affiliates in France and Hungary
By Dominique Biquard - IDENTIA / PR | October 8, 2012
Read More
Public Relations Global Network (PRGN) Announces the Winners Of Its Second Annual Best Practices Awards Competition
By Dominique Biquard - IDENTIA / PR | October 10, 2012
Read More
Public Relations Global Network Survey Provides Insights on the Position of Social Media in Worldwide Communications
By Dominique Biquard - IDENTIA / PR | October 17, 2012
Read More
PRGN Announces New Worldwide Public Relations Affiliates in Chile, Portugal and Tokyo
By Dominique Biquard - IDENTIA / PR | April 18, 2013
Read More
PRGN continues global expansion in Q3 2013
By Dominique Biquard - IDENTIA / PR | December 19, 2013
Member agencies worldwide acquired 51 new clients from 21 sectors in total Media relations, crisis communications and strategic counselling are what clients ask for most Los Angeles, USA, Frankfurt, Germany (December 19, 2013) — The member agencies of the Public Relations Global Network (PRGN), one of the world’s leading networks of independent public relations consultancies,… Continue reading PRGN continues global expansion in Q3 2013
Read More
Public Relations Global Network Elects Uwe Schmidt as President
By Dominique Biquard - IDENTIA / PR | April 30, 2014
PRGN with new leadership Public Relations Global Network (PRGN), one of the world’s leading international networks of independent public relations agencies, today announced the election of Uwe Schmidt, CEO and co-owner of Industrie-Contact (IC AG) in Hamburg, Germany as its new president. Schmidt will lead the worldwide network of 47 independently owned firms on… Continue reading Public Relations Global Network Elects Uwe Schmidt as President
Read More
American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN
By Dominique Biquard - IDENTIA / PR | May 5, 2014
Read More
The World Cup Interview
By Dominique Biquard - IDENTIA / PR | June 11, 2014
German Industrie-Contact AG CEO and PRGN President and football/soccer addict Uwe Schmidt has interviewed the head of the Brazilian PRGN partner agency LVBA, Gisele Lorenzetti, about the World Cup.
Read More
The World Cup Final Interview
By Dominique Biquard - IDENTIA / PR | July 11, 2014
Germany vs. Argentina Industrie-Contact CEO, PRGN President and football/soccer addict Uwe Schmidt from Germany, has interviewed the head of the Argentinean PRGN partner agency Identia PR, Dominique Biquard, about the upcoming World Cup Final in Rio de Janeiro. Uwe: Dominique, the 2 football super powers Argentina and Germany play the World Cup final… Continue reading The World Cup Final Interview
Read More
All neighbors in the global village
By Dominique Biquard - IDENTIA / PR | October 1, 2014
From the invention of the wheel to the invention of the computer, technological progress never stopped redefining the concept of proximity. Thanks to the Internet, the communications society – at least in its technological dimension -, has become a reality. As a matter of fact, the millions of connected devices circulating in the world: Smartphones,… Continue reading All neighbors in the global village
Read More
Public Relations Global Network Announces New Affiliates in Detroit (USA) and Romania
By Dominique Biquard - IDENTIA / PR | October 24, 2014
Read More
Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)
By Dominique Biquard - IDENTIA / PR | May 15, 2015
Read More
Public Relations Global Network Elects Ed Stevens, APR+M
By Dominique Biquard - IDENTIA / PR | May 15, 2015
South African-based Evelyn Holtzhausen Named President-Elect SEATTLE, WASHINGTON – The Public Relations Global Network (PRGN), one of the top four international networks of leading independent public relations agencies, today announced the election of Edward M. Stevens, APR+M of Stevens Strategic Communications of Cleveland, Ohio, as president. Stevens will lead the worldwide network of 45… Continue reading Public Relations Global Network Elects Ed Stevens, APR+M
Read More
American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence
By Dominique Biquard - IDENTIA / PR | June 5, 2015
Read More
In A Sea Of Contents, We Should Stand Out Like Colored Buoys
By Dominique Biquard - IDENTIA / PR | September 7, 2015
2015 has been the year of a leap forward in content marketing. During the last few years, digital marketing and communications have evolved intensely and interestingly towards techniques centered on the production of quality content. The core issue in this trend is about adapting to the digital environment where users can easily choose whatever they… Continue reading In A Sea Of Contents, We Should Stand Out Like Colored Buoys
Read More
Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
By Dominique Biquard - IDENTIA / PR | September 14, 2015
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, who orchestrated this tangle of languages: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market, seemingly perplexing although all having one thing in common: It all boils down to occupying editorial space.
Read More
GPS for Digital Marketing Campaigns
By Dominique Biquard - IDENTIA / PR | September 21, 2015
Professional communicators usually have lots of stories to tell – I know I do. The trick is getting the right people to listen and getting them to act. One way to think of it is moving the audience from the story to the store. Often with digital marketing, the story gets bad, or worse, no… Continue reading GPS for Digital Marketing Campaigns
Read More
Dynamic Tension
By Dominique Biquard - IDENTIA / PR | September 28, 2015
by Evelyn Holtzhausen President Elect, PRGN More years ago than I care to remember, when I was Cape Editor of the Sunday Times, I’d often receive a call from “head office” in Johannesburg requesting a “follow up” on a tip off or rumour that some celebrity or other had been seen swanning around Cape Town.… Continue reading Dynamic Tension
Read More
Critical Thinking and Why It’s A Must for PR Pros
By Dominique Biquard - IDENTIA / PR | October 5, 2015
Last week, I hosted a Webinar for public relations professionals throughout the world who are members of our Public Relations Global Network. The topic? Critical Thinking. Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of working hard but operating on auto. We follow directions and get the… Continue reading Critical Thinking and Why It’s A Must for PR Pros
Read More
Can Project Lightning Save Twitter?
By Dominique Biquard - IDENTIA / PR | October 12, 2015
Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events. Dubbed “Project Lightning,” the microblogging site is adding a new photo-centric tool that takes users to the photos, videos… Continue reading Can Project Lightning Save Twitter?
Read More
Volkswagen Exec’s Sincere Apology Blames Rogue Engineers – Not the Best Approach to a PR Crisis
By Dominique Biquard - IDENTIA / PR | October 19, 2015
Read More
Africa, the new emerging market
By Dominique Biquard - IDENTIA / PR | October 26, 2015
I attended the recent Forum on Global Leadership, hosted by the U.S. Global Leadership Coalition. Among the speakers was U.S. Sen. Jeff Flake. I didn’t realize what an African background the senator has. He has lived in Namibia, Zimbabwe and South Africa – and is fluent in Afrikaans. He, along with Lt. Gen. William “Kip”… Continue reading Africa, the new emerging market
Read More
DieselGate, all the mistakes by Volkswagen PR team
By Dominique Biquard - IDENTIA / PR | November 2, 2015
“It takes a whole life to build a reputation. It takes a moment to destroy it”. The concise comment by Gianni Puglisi, IULM’s dean, summarizes perfectly the media storm fallen on the automotive industry Volkswagen, accused by the U.S. Environmental Protection Agency (EPA) of having adulterated data regarding its diesel cars’ emissions. DieselGate, as it… Continue reading DieselGate, all the mistakes by Volkswagen PR team
Read More
DieselGate, tutti gli errori del team PR di Volkswagen
By Dominique Biquard - IDENTIA / PR | November 2, 2015
“A costruire una reputazione occorre una vita. A distruggerla basta un attimo”. Il lapidario commento di Gianni Puglisi, rettore dello IULM di Milano, riassume perfettamente la tempesta mediatica che si è abbattuta sulla casa automobilistica Volkswagen, accusata dall’Agenzia per la protezione ambientale americana (EPA) di aver truccato i dati relativi alle emissioni di sostanze inquinanti… Continue reading DieselGate, tutti gli errori del team PR di Volkswagen
Read More
10 Global Business Communications Trends Impacting Local Public Relations Executives throughout the Globe
By Dominique Biquard - IDENTIA / PR | November 9, 2015
Read More
Public Relations Global Network Adds Affiliate in Los Angeles (USA)
By Dominique Biquard - IDENTIA / PR | November 10, 2015
PRGN welcomes The Hoyt Organization to its 46 agency member network PRGN leadership is pursuing additional partnership opportunities in China, Africa, Belgium and New York Dubai, United Arab Emirates – November 9, 2015 – The Public Relations Global Network (PRGN) today announced it has selected The Hoyt Organization, Inc., a Los Angeles-area based full- service… Continue reading Public Relations Global Network Adds Affiliate in Los Angeles (USA)
Read More
Public Relations Global Network Announces Winners of 2015 Best Practice Awards
By Dominique Biquard - IDENTIA / PR | November 11, 2015
Read More
Leaks and Transparency in a globalized world
By Dominique Biquard - IDENTIA / PR | November 16, 2015
by Valentina Giacaman Hazboun Founding Partner at RumboCierto For a PR firm today, it is much more difficult to try to contain a crisis for a client in a world where everything seems to be transparent and information flows through social networks in less time than previously thought. Gone are the days when companies thought… Continue reading Leaks and Transparency in a globalized world
Read More
Filtraciones y Transparencia en un mundo globalizado
By Dominique Biquard - IDENTIA / PR | November 16, 2015
por Valentina Giacaman Hazboun Socia Fundadora de RumboCierto Para una firma de PR hoy es mucho más difícil tratar de contener una crisis de un cliente en un mundo donde todo parece ser transparente, y la información fluye por redes sociales en menos tiempo de lo que se pensaba. Atrás quedaron los tiempos en que las… Continue reading Filtraciones y Transparencia en un mundo globalizado
Read More
Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)
By Dominique Biquard - IDENTIA / PR | November 23, 2015
Read More
Implications of the Marriott International’s acquisition of Starwood Hotels & Resorts Worldwide
By Dominique Biquard - IDENTIA / PR | November 30, 2015
Read More
Is project-based funding advisable?
By Dominique Biquard - IDENTIA / PR | December 22, 2015
Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.
Read More
From Sport to Corporate Storytelling
By Dominique Biquard - IDENTIA / PR | April 4, 2016
In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of… Continue reading From Sport to Corporate Storytelling
Read More
Agencies in Minneapolis, New York and Hong Kong join Public Relations Global Network
By Dominique Biquard - IDENTIA / PR | May 3, 2016
Read More
SEO, Content and Trust – Top List of Global PR Takeaways
By Dominique Biquard - IDENTIA / PR | May 9, 2016
SEO, Content and Trust Top List of Global PR Takeaways from the Spring PRGN Global Leadership Conference Search engine optimization, digital content and trust topped the list of topics being discussed by top independent public relations agencies globally, according to the members of the Public Relations Global Network (PRGN), who recently met during PRGN’s Semi-annual… Continue reading SEO, Content and Trust – Top List of Global PR Takeaways
Read More
The Top Takeaways from the Spring PRGN Global Leadership Conference
By Dominique Biquard - IDENTIA / PR | May 9, 2016
[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”] By Jim Bianchi , Bianchi PR, Detroit What do PR firm owners from around the world talk about when they get together? Search engine optimization, digital content and trust topped the list of subjects discussed by PRGN agency principals when they gathered in the last week of April… Continue reading The Top Takeaways from the Spring PRGN Global Leadership Conference
Read More
Public Relations Global Network Selects Evelyn Holtzhausen as President
By Dominique Biquard - IDENTIA / PR | May 11, 2016
Public Relations Global Network Selects Evelyn Holtzhausen as President HWB Communications founder to lead international network of independent public relations agencies Washington, D.C. – May 11, 2016 – The Public Relations Global Network (PRGN), one of the largest international networks of leading independent public relations agencies, announced today the election of Evelyn Holtzhausen, founder and director of… Continue reading Public Relations Global Network Selects Evelyn Holtzhausen as President
Read More
Lessons from a Curmudgeon
By Dominique Biquard - IDENTIA / PR | May 19, 2016
Koos Viviers the curmudgeonly editor of the Cape Times, in Cape Town, South Africa, sat in his leather lined chair behind his mahogany desk, and glowered at me, the brand new, extremely nervous night editor of “his” treasured morning newspaper. “Your job is simple”, he said.
Read More
Keepin’ the Customer Satisfied
By Dominique Biquard - IDENTIA / PR | June 9, 2016
The positive impact a rave review has on your product or service can’t be beat. Whatever the budget, the size of the billboard or the impact of the TV campaign, “nothing,” as the dearly-departed Prince sang, “compares” to a happy customer championing your cause.
Read More
It’s all about Fruit!
By Dominique Biquard - IDENTIA / PR | June 14, 2016
Fellow PRGN’ers you may think that Trump vs. Clinton is the only show in town but we’ve got our own tussle happening next week. Variously known as Brexit or the vote to Remain/Leave Europe, the Referendum which will decide whether the UK stays in the European Union is massively vexing people.
Read More
Opportunities for everyone
By Dominique Biquard - IDENTIA / PR | June 17, 2016
I’ve traveled to and from the UK since the age of six. I love the British and especially their sense of humour (even though I’m aware that I will never fully understand it.) Their strong will to lead and ability to speak up if they believe something is wrong is something I truly admire.
Read More
Officiating Sports: A Lot Like PR
By Dominique Biquard - IDENTIA / PR | June 17, 2016
After three decades of officiating high school sports and working in the public relations industry, Evelyn John Holtzhausen, president of our global PR network, PRGN, and head of a successful agency in Cape Town, South Africa, asked me if there were any parallels between the two.
Read More
Two PRGN Representatives Elected Cannes Lions 2016 Jury
By Dominique Biquard - IDENTIA / PR | June 17, 2016
Barbara Pleban, owner and vice-president of Multi Communications, and Isabel Jorge de Carvalho, CEO and founding partner of Global Press, will be jury members of the 63rd edition of the Cannes Lions International Festival of Creativity.
Read More
The Great Brexit (UK Exit)
By Dominique Biquard - IDENTIA / PR | June 24, 2016
On Thursday Britain voted to leave the European Union (EU), striking a blow against the bloc and spreading panic through world markets as sterling collapsed to a 31-year low. Investors scrambled to sell the pound, oil and stocks as Britain took a lurch into the unknown, becoming the first country to quit in the EU’s 60-year history, a culmination of decades of suspicion over European aims of creating an ever-closer political union.
Read More
Brexit: The Aftermath
By Dominique Biquard - IDENTIA / PR | June 28, 2016
In the cold light of dawn after the seismic result of the UK referendum, the balls which had been blasted into space are gradually falling to earth and reality is taking hold.
Read More
The Great Brexit Debate: German media reacts to Brexit
By Dominique Biquard - IDENTIA / PR | July 1, 2016
The predominant message across all forms of German media has been one of regret about the result. Most commentators agree that a unified EU is necessary to address common European and global challenges. They also believe that the EU needs the UK.
Read More
Are ‘The New Players’ Changing PR’s M&A Game?
By Dominique Biquard - IDENTIA / PR | July 13, 2016
The marketplace for PR mergers and acquisitions is more diversified than ever — which means means new and more flexible ways for deals to be structured.
Read More
Beautiful moment
By Dominique Biquard - IDENTIA / PR | July 21, 2016
I am very proud of my city and my state. After witnessing our first major sports championship in Cleveland after more than 50 years, we have witnessed another event of extraordinary magnitude. It’s the Republican National Convention.
Read More
Philadelphia welcomes the DNC to town
By Dominique Biquard - IDENTIA / PR | July 27, 2016
The Democratic National Convention’s selection of Philadelphia for its historic convention this week is no accident. A city often overlooked between the towering shadows of New York City and Washington, D.C., Philadelphia offers convention-goers and watchers a unique experience.
Read More
How much of a Monster is PR?
By Dominique Biquard - IDENTIA / PR | August 10, 2016
How much of a monster is PR? It’s what we do, it’s how we pay the bills and it’s mostly what we love. But how much are we responsible for the way it can consume people and is it ultimately for the good?
Read More
Integrity – a solution to South American comms woes
By Dominique Biquard - IDENTIA / PR | August 16, 2016
Aside from the well-known highly corrupt and troubled governments in Venezuela, Bolivia and Ecuador, for the past two years (and more) Latin American countries have been involved in a series of scandals that have undermined confidence in politics and in business at corporate level.
Read More
PRGN European Journalist Survey
By Dominique Biquard - IDENTIA / PR | August 20, 2016
[wpdm_package id=’11774′][wpdm_package id=’11775′][wpdm_package id=’11776′][wpdm_package id=’11777′]
Read More
How to Clinch that Coverage
By Dominique Biquard - IDENTIA / PR | October 4, 2016
Communications Director & Newsroom Head Nicole Chamberlin shares the secrets of her team’s success – and explains why HWB clients keep returning for more coverage.
Read More
Integrity – a solution to South American comms woes
By Dominique Biquard - IDENTIA / PR | November 1, 2016
Aside from the well-known highly corrupt and troubled governments in Venezuela, Bolivia and Ecuador, for the past two years (and more) Latin American countries have been involved in a series of scandals that have undermined confidence in politics and in business at corporate level.
Read More
Achieving Exceptional Results
By Dominique Biquard - IDENTIA / PR | November 1, 2016
What do you think it takes to achieve exceptional results for your clients and organizations? There are things like working hard and paying attention to their needs that certainly top the list. But doesn’t that seem obvious?
Read More
4 Best Practices For Optimizing Voice Search
By Dominique Biquard - IDENTIA / PR | March 6, 2017
Voice search is quickly becoming the way consumers are searching for information they need – especially for business. Landis Communications Inc. (LCI)’s digital marketing consultants, Mannix Marketing, have 4 great tips on how to optimize voice search with virtual assistants like Siri. If you are an iPhone user – or even if you are not… Continue reading 4 Best Practices For Optimizing Voice Search
Read More
Five Reasons to Create a Social Media Editorial Calendar
By Dominique Biquard - IDENTIA / PR | March 6, 2017
It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why we suggest adding them to your social media strategy.… Continue reading Five Reasons to Create a Social Media Editorial Calendar
Read More
Four ways to Connect with your Social Media Followers Offline
By Dominique Biquard - IDENTIA / PR | March 6, 2017
Social media management can be time consuming and expensive. For many the real value isn’t something they can clearly see. If your goal is to turn likes into more bricks and mortar customers, or you want to get a sense of a return on your investment, consider these ideas. 1. Exclusive Offers: Typically, your social… Continue reading Four ways to Connect with your Social Media Followers Offline
Read More
How to Promote an Industry Award
By Dominique Biquard - IDENTIA / PR | March 6, 2017
Did your organization recently win a coveted industry award and you’re not sure how to promote it besides adding the plaque or trophy to the office? This is something most organizations struggle with. Here are five tips on how you can leverage and promote an industry award to help support communications and recruitment efforts: Add… Continue reading How to Promote an Industry Award
Read More
Inbound Marketing Video Tips
By Dominique Biquard - IDENTIA / PR | March 6, 2017
Inbound marketing is an effective way to connect with potential customers and strategically deliver information. One of the most successful tools is video. According to a recent Hub Spot article, the amount of videos posted to Facebook has grown 75% over the last year. On Twitter, visuals also produce 18% more clicks, 89% more favorites… Continue reading Inbound Marketing Video Tips
Read More
Media Relations 101
By Dominique Biquard - IDENTIA / PR | March 6, 2017
Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most likely interrupting busy… Continue reading Media Relations 101
Read More
Pitching for Keeps: Building Relationships with Trade Publications
By Dominique Biquard - IDENTIA / PR | March 6, 2017
It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible –… Continue reading Pitching for Keeps: Building Relationships with Trade Publications
Read More
Quick Tips for Getting Started in Social Media
By Dominique Biquard - IDENTIA / PR | March 6, 2017
Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line. Social media will give back to you and your business what you put into it. Take even just a small amount of… Continue reading Quick Tips for Getting Started in Social Media
Read More
Send What You Intend: Four Tips to Avoid Mixed-Up Messages
By Dominique Biquard - IDENTIA / PR | March 6, 2017
At the beginning of 2015, The Fearey Group moved offices and did a complete redesign of our workspace in the process. We went from private doored offices to an open, collaborative floor plan. We increased our technology infrastructure, worked on our message and created new tools in the process. And we did this for many… Continue reading Send What You Intend: Four Tips to Avoid Mixed-Up Messages
Read More
The Guide to Apps for PR Pros
By Dominique Biquard - IDENTIA / PR | March 6, 2017
For us PR pros, our smartphones are basically glued to our hands. Whether it’s emailing clients, checking the latest news alerts, posting to social media or searching for that contact we met at a networking event, our phones are often our most indispensable tool as communicators and help us provide even stronger service to our clients. Here’s… Continue reading The Guide to Apps for PR Pros
Read More
Using Mobile to Dominate the B2B Category
By Dominique Biquard - IDENTIA / PR | March 6, 2017
Did you know that nearly 70 percent of people in the U.S. have a smart phone? It’s not a huge surprise that the majority of internet access is now done through mobile devices versus desktop computers. Updating your marketing strategy to incorporate mobile users isn’t a trend that applies solely to B2C companies. Your B2B… Continue reading Using Mobile to Dominate the B2B Category
Read More
State of the Media: A (Global) Question of Trust
By Dominique Biquard - IDENTIA / PR | March 24, 2017
For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines. White House press conferences have taken on an element of the… Continue reading State of the Media: A (Global) Question of Trust
Read More
PR Pros, It’s Time to Pay Up: #SubscribeToTruth
By Dominique Biquard - IDENTIA / PR | April 22, 2017
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of six, key professional values that its members uphold: We adhere to… Continue reading PR Pros, It’s Time to Pay Up: #SubscribeToTruth
Read More
Bloody Incident Will Haunt United Airlines
By Dominique Biquard - IDENTIA / PR | April 24, 2017
The now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they are paying a lot more attention to United. What could United… Continue reading Bloody Incident Will Haunt United Airlines
Read More
Study: Use of Non-deal Roadshows & Sell-Side Conferences
By Dominique Biquard - IDENTIA / PR | April 25, 2017
Use Of Non-deal Roadshows & Sell-Side Conferences among Senior Investor Relations Officers in German-Speaking Countries Wiesbaden, April 25, 2017 – Together with Rivel Research and the IR Club, cometis AG analyzed the use of non-deal roadshows (NDRs) and sell-side conferences. We asked IROs in key German-speaking countries: How often are you on the road? What… Continue reading Study: Use of Non-deal Roadshows & Sell-Side Conferences
Read More
How Over-Servicing Impacts PR Agencies
By Dominique Biquard - IDENTIA / PR | May 1, 2017
This post is sponsored by ClickTime and Gould+Partners. Over-servicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative effect on the rest of the operation. Indeed, the repercussions for over-servicing can make a bad… Continue reading How Over-Servicing Impacts PR Agencies
Read More
Welcome Y’all…PRGN Meets in Dallas
By Dominique Biquard - IDENTIA / PR | May 9, 2017
PRGN’s recent gathering in Dallas, Texas was a real meeting of the minds – and cultures. Hosted by local PRGN agency, Three Box Strategic Communications, senior communications leaders from around the world converged to talk about integrated media, new business, the challenges facing our industries today and a lot of “how do you do that… Continue reading Welcome Y’all…PRGN Meets in Dallas
Read More
Public Relations Global Network (PRGN) Hits 50-Member Mark with Addition of Two New Agencies, Selects Christina Rytter as President
By Dominique Biquard - IDENTIA / PR | May 12, 2017
Read More
Being on Time… No Longer Important
By Dominique Biquard - IDENTIA / PR | May 15, 2017
Everyone has at least one pet peeve that drives them crazy, and most people have a few. Like when I call someone and they answer the phone and say “I can’t talk right now, I will call you back.” Back in 2013, I actually wrote a blog post on this (and answering your phone while… Continue reading Being on Time… No Longer Important
Read More
Global PR – Networking Across the World While Staying in One Spot
By Dominique Biquard - IDENTIA / PR | May 24, 2017
Read More
Does the press lie?
By Dominique Biquard - IDENTIA / PR | June 1, 2017
By Valentina Giacaman – RumboCierto Chile We have witnessed recent events in which world leaders openly accuse the press, as never before. Macron in front of Putin himself accuses the Russian press, whereas a person like Trump declares himself in open warfare against the press. Has the press done something? In my country Chile, as… Continue reading Does the press lie?
Read More
Why Reporters Didn’t Attend Your Press Event
By Dominique Biquard - IDENTIA / PR | June 5, 2017
You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event. What went wrong? There are a number of reasons that reporters cite for not showing up to press events. Often, they politely… Continue reading Why Reporters Didn’t Attend Your Press Event
Read More
Smart Estimates: High relevance for investor relations managers
By Dominique Biquard - IDENTIA / PR | June 6, 2017
Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking countries Germany, Switzerland and Austria. The survey took place from end of March until end… Continue reading Smart Estimates: High relevance for investor relations managers
Read More
Mastering PR in the LA Market: Five Tips to Becoming an Insider
By Dominique Biquard - IDENTIA / PR | June 8, 2017
Read More
PRGN Launches Instagram Takeovers
By Dominique Biquard - IDENTIA / PR | June 14, 2017
Earlier this year, PRGN launched its Instagram account and earlier this month, Instagram takeovers,a new series where our partners will share what life is like in their city and at their agency. Instagram is unique because unlike Facebook and Twitter, the content has to be visual and it’s difficult to share links on the platform.… Continue reading PRGN Launches Instagram Takeovers
Read More
Doing PR in Austria – some hints to maximise success in a special Central European market
By Dominique Biquard - IDENTIA / PR | June 22, 2017
Read More
Crisis Communication Fundamentals
By Dominique Biquard - IDENTIA / PR | June 28, 2017
Good crisis communications planning starts with base fundamentals – assessing areas of risk, preparing your organization including effective policies and solid messaging and narrative that defines the organization and its values. Check out Xenophon CEO David Fuscus’s newest blog post: Key Fundamentals of Crisis Communication Plans. https://xenophonstrategies.com/crisis_communication_plan/
Read More
Setting up in Ireland? Why PR must be part of the plan
By Dominique Biquard - IDENTIA / PR | June 29, 2017
It’s now been more than a year since Britain’s seismic decision to exit the EU but here in Ireland, we still don’t know how it’s going to pan out. Late last year, a survey found that almost 60% of UK-based financial and professional service providers had begun ‘contingency planning’. Of these Brexit preppers, around three-quarters… Continue reading Setting up in Ireland? Why PR must be part of the plan
Read More
Should I Advertise on Podcasts?
By Dominique Biquard - IDENTIA / PR | July 7, 2017
I’m a huge podcast fan – they’ve made my hour-long commute each morning not only bearable, but enjoyable. Whether I’m in the mood to be informed or entertained, there is a podcast for everything and I’ve become a loyal subscriber to a handful of shows (shout out to ‘Four Finger Discount’ the podcast that reviews… Continue reading Should I Advertise on Podcasts?
Read More
Fore! What Topgolf Teaches Top PR Pros About Making it to the 19th Hole
By Dominique Biquard - IDENTIA / PR | July 10, 2017
Read More
Vision & Mission Statements: The Basics
By Dominique Biquard - IDENTIA / PR | July 19, 2017
There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics —… Continue reading Vision & Mission Statements: The Basics
Read More
5 quick tips for your next Out of Office (OOO) message
By Dominique Biquard - IDENTIA / PR | July 21, 2017
Holiday season means days away from the office for partners, clients and employees – and it means a lot of Out of Office (OOO) messages, delivered automatically to your mail inbox. Some of them are useful, some funny, some are mysteries; it all depends on what you want to achieve and how you do it.… Continue reading 5 quick tips for your next Out of Office (OOO) message
Read More
Top Three Venues for a Press Conference in Washington, D.C.
By Dominique Biquard - IDENTIA / PR | August 2, 2017
Every day in Washington, there are dozens–or maybe hundreds–of press conferences. The grand staircase at the Capitol building is a popular spot, as is the iconic entrance to the Supreme Court after a key ruling. The White House Rose Garden is, perhaps, the most prestigious of them all. Below are three of Xenophon’s favorites: 1.… Continue reading Top Three Venues for a Press Conference in Washington, D.C.
Read More
The Importance of a Good Crisis Management Plan – And How to Get Started
By Dominique Biquard - IDENTIA / PR | August 14, 2017
Read More
Crisis Communication & Hurricanes
By Dominique Biquard - IDENTIA / PR | August 14, 2017
At Xenophon Strategies, we’ve handled crisis communication on 13 major hurricanes for a variety of clients. Check out the new blog post on communications lessons hurricanes have to teach from David Fuscus. From planning to execution, getting ready for a natural disaster can be difficult for any organization, these principles will make it easier. http://tinyurl.com/y93tm3lo… Continue reading Crisis Communication & Hurricanes
Read More
How Social Influencers Shape Communication Trends?
By Dominique Biquard - IDENTIA / PR | August 17, 2017
Hungary’s media consumption is rapidly shifting towards social media. And so much so that the king of all media, television – which has survived all major media transformations so far – is now being dethroned by young video makers of YouTube. By 2017, advertising potential for social platforms has become a multi-million dollar market in… Continue reading How Social Influencers Shape Communication Trends?
Read More
Do’s and Don’ts of Using Social Media to Pitch Journalists
By Dominique Biquard - IDENTIA / PR | August 22, 2017
For PR pros, social media is more than just memes and foodie videos – it’s a valuable tool for connecting your brand with the media. You can be just 140 characters away from your next media placement if you follow this list of do’s and don’ts. Do 1. Watch the trends Journalists are continuously hunting… Continue reading Do’s and Don’ts of Using Social Media to Pitch Journalists
Read More
Why PRGN Works
By Dominique Biquard - IDENTIA / PR | August 22, 2017
Throughout my all-most 20 years in the communications game, I have been participating in many business networks – national as well as international. These networks have contributed to many learnings and business connections, but also to some important realizations. These became particularly obvious, when I became active in the leadership of Public Relations Global Network… Continue reading Why PRGN Works
Read More
Launching a New Company? Make Sure PR is in your Toolbox
By Dominique Biquard - IDENTIA / PR | August 29, 2017
You’ve got the idea. Your business plan is in place. The financing is ready to roll. Now you’re ready to launch. Let the media tour begin, right? Wrong. In today’s world, launching a new company isn’t just a news release or even a media tour. There are simply too many new companies and products are… Continue reading Launching a New Company? Make Sure PR is in your Toolbox
Read More
A PRGN Exchange: Takeaways from Two Agencies
By Dominique Biquard - IDENTIA / PR | August 30, 2017
NYC to Nashville Laura Vinci, CooperKatz How does five days spent in Nashville benefit the way we do business in New York City? From an event-planning lunch at O’Charley’s (including samples!) to Wine Wednesday meetings to PRSA networking events, this woman from the Big Apple got a chance to experience how things are done in… Continue reading A PRGN Exchange: Takeaways from Two Agencies
Read More
Social Media Marketing for Businesses
By Dominique Biquard - IDENTIA / PR | September 5, 2017
For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic,… Continue reading Social Media Marketing for Businesses
Read More
Making Meetings Matter
By Dominique Biquard - IDENTIA / PR | September 8, 2017
Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company… Continue reading Making Meetings Matter
Read More
Hurricanes Irma & Harvey: A How to Help Guide by a Crisis Pro
By Dominique Biquard - IDENTIA / PR | September 8, 2017
For the past 25 years, David Fuscus of Xenophon Strategies has worked on hurricances, plane crashes, earthquakes, tornado and other disasters. Hurricane Irma is the scariest one of them all. He has just published A How to Help Guide by a Crisis Communications Pro based on his experiences and learning what works and what doesn’t.… Continue reading Hurricanes Irma & Harvey: A How to Help Guide by a Crisis Pro
Read More
Looking for a PR Job? PRGN is a Global Job-Finding Resource for the Public Relations Industry
By Dominique Biquard - IDENTIA / PR | September 10, 2017
Read More
Potential Customers that are Reluctant to Reveal Their PR Budget
By Dominique Biquard - IDENTIA / PR | September 12, 2017
Read More
Customer Reviews Can Make or Break You – How to Support Those Elusive 5 Stars
By Dominique Biquard - IDENTIA / PR | September 21, 2017
Read More
Digital Strategies Bring Clear Benefits to Companies
By Dominique Biquard - IDENTIA / PR | September 25, 2017
The great digital transformation and Fourth Industrial Revolution we are seeing in large companies around the world is no longer confined to just mega-corporations and conglomerates. In Chile, many companies—both large and small—are in the midst of this great change. At the moment, Chile is experiencing large-scale penetration in mobile devices (71%, leading in Latin… Continue reading Digital Strategies Bring Clear Benefits to Companies
Read More
Delving into PR: Which Model Works Best for your Company?
By Dominique Biquard - IDENTIA / PR | October 2, 2017
The debate between the DIY model vs. in-house vs. hiring a PR agency Anytime a company expands their marketing outreach efforts, no doubt there will be a great deal of discussion on which way to go. Should we hire a public relations/social media firm? Perhaps we should investigate hiring a freelancer? What about keeping it… Continue reading Delving into PR: Which Model Works Best for your Company?
Read More
Best Kept Secrets in Public Relations
By Dominique Biquard - IDENTIA / PR | October 10, 2017
When it comes to public relations, the best-kept secrets are those protected by the PRSA Code of Ethics. This means PR professionals will keep proprietary information proprietary and would rather go to jail before disclosing business secrets. Now, here are three secrets. Each of these secrets assumes you have an excellent relationship with the media.… Continue reading Best Kept Secrets in Public Relations
Read More
What to Do When PR Clients Pressure You for Lower Fees
By Dominique Biquard - IDENTIA / PR | October 16, 2017
Read More
Rebranding for a Better Future
By Dominique Biquard - IDENTIA / PR | October 23, 2017
Recently, Hong Kong Observatory announced a move with World Meteorological Organization (WMO) to rename four typhoons that caused human casualties and economic loss in Hong Kong and other South China Sea regions. The renaming of these typhoons was an act of rebranding, designed to raise more public awareness about the cause of the disasters, and… Continue reading Rebranding for a Better Future
Read More
Public Relations Global Network Marks 25 Years as the World’s Local Agency
By Dominique Biquard - IDENTIA / PR | October 27, 2017
Read More
10 Tips to Construct a Media-Pitching Email that Works
By Dominique Biquard - IDENTIA / PR | October 31, 2017
Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can… Continue reading 10 Tips to Construct a Media-Pitching Email that Works
Read More
Which Social Media Platform Is Your Audience On?
By Dominique Biquard - IDENTIA / PR | November 6, 2017
Social media is no longer the territory of the millennial. Today, consumers ranging from 14 to 65+ and beyond (to infinity!!) are active across the various platforms on a daily basis. In the current climate it wouldn’t be out of order to assume that your audience is using social media in one way or another,… Continue reading Which Social Media Platform Is Your Audience On?
Read More
Does Your Website Accurately Represent You?
By Dominique Biquard - IDENTIA / PR | November 14, 2017
Company websites used to be only virtual business cards. Not anymore. With the online developing faster than everything else around, websites moved to have a sales role or shifted to a hybrid function covering both the presentation and commercial purposes. Browsing the web one can see several neat website designs and functionalities and what might… Continue reading Does Your Website Accurately Represent You?
Read More
Nailing Your Next Media Interview With These Five Tips
By Dominique Biquard - IDENTIA / PR | November 20, 2017
What you say can or will be held against you, should you not take up the challenge to prepare for an interview. In the digital age, everything you say lives on forever, so, preparing for an interview should not be taken lightly. You should spend enough time getting up to speed and doing the due… Continue reading Nailing Your Next Media Interview With These Five Tips
Read More
What Results can you Expect From a PR Campaign?
By Dominique Biquard - IDENTIA / PR | November 27, 2017
Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their clients. What has changed over time, and has even significantly increased, are the ways… Continue reading What Results can you Expect From a PR Campaign?
Read More
Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media
By Dominique Biquard - IDENTIA / PR | November 28, 2017
Read More
A Case Study for a Case Study
By Dominique Biquard - IDENTIA / PR | December 5, 2017
It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information without overwhelming and oversharing. Case studies are a great way to… Continue reading A Case Study for a Case Study
Read More
PRGN at 25 – Change is the Only Constant in PR
By Dominique Biquard - IDENTIA / PR | December 11, 2017
Public Relations Global Network was founded 25 years ago to expand local knowledge into a communications provider that can serve clients in multiple markets. Like-minded independently owned and operated firms gathered together to share best practices, win worldwide business and enjoy the camaraderie of peers. But a lot has changed in the industry since then…… Continue reading PRGN at 25 – Change is the Only Constant in PR
Read More
Are you Making These 3 Common Blogging Mistakes?
By Dominique Biquard - IDENTIA / PR | December 12, 2017
By writing a blog you broaden your knowledge, acquire new skills, develop your imagination and enhance vocabulary. You also become a better writer, interlocutor, an expert in your field, improve your own concentration and memory. These are advantages that nobody questions. If you do it just for yourself, your own pleasure and satisfaction of your… Continue reading Are you Making These 3 Common Blogging Mistakes?
Read More
Win 2017 With These End-of-Year PR Tips
By Dominique Biquard - IDENTIA / PR | December 18, 2017
Everyone knows the best time to plan is the beginning of each year. But, the end of the year offers some unique opportunities too. How can you maximize your brand in the 4th quarter? Here are a few End-of-the-Year PR and Social Media PR Tips. 1. What is Trending? Get Brand recognition by paying attention… Continue reading Win 2017 With These End-of-Year PR Tips
Read More
PR Lessons From Over the Years
By Dominique Biquard - IDENTIA / PR | December 24, 2017
Having been in the communications industry for more than 40 years, first within corporations, then in consultancy, there were many lessons gleaned along the way. These have helped me to deal with various stakeholders better and to handle PR events and activities more effectively. I hope you will find them useful. Dealing with the media… Continue reading PR Lessons From Over the Years
Read More
Top 10 Conferences for PR Pros in 2018
By Dominique Biquard - IDENTIA / PR | December 31, 2017
As PR pros, it can be difficult for us to step away from our inboxes and voicemails for time dedicated solely to professional development. It’s easy to put client needs in front of the latest webinar or online course, especially when your time is billable and there are deadlines at every turn. But public relations… Continue reading Top 10 Conferences for PR Pros in 2018
Read More
5 Tips for a Successful Product Launch
By Dominique Biquard - IDENTIA / PR | January 8, 2018
In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1. Plan ahead. Ideally, the PR… Continue reading 5 Tips for a Successful Product Launch
Read More
Pitching for Product Reviews
By Dominique Biquard - IDENTIA / PR | January 16, 2018
At first glance, a product review may just seem like a bunch of words coupled with images of a product, lavishing the product with half-hearted praise and encouraging readers to buy. Is that always the case? Reviewing is about making connections between images, text, and a reader, just like any other story. I enjoy reading… Continue reading Pitching for Product Reviews
Read More
Reveal the Client’s True Problem In Order to Develop a Resolution
By Dominique Biquard - IDENTIA / PR | January 22, 2018
Read More
The New, Close Relationship Between Communication Agencies and Law Firms
By Dominique Biquard - IDENTIA / PR | January 29, 2018
Read More
The Rise of the Micro-Influencer: Why Less Really Might Be More
By Dominique Biquard - IDENTIA / PR | February 5, 2018
Read More
Employee Communication: Five Elements to Build Winning Brands
By Dominique Biquard - IDENTIA / PR | February 12, 2018
Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building. Instead, brands must be built enterprise wide and most importantly, inside out. Companies that fail to deliver on their brand promises will inevitably face… Continue reading Employee Communication: Five Elements to Build Winning Brands
Read More
15 Tips for Making a Good Video
By Dominique Biquard - IDENTIA / PR | February 19, 2018
Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video benefits from adherence to best practices. Whether you’re involved in the… Continue reading 15 Tips for Making a Good Video
Read More
Is the Press Release Dead?
By Dominique Biquard - IDENTIA / PR | February 27, 2018
“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should read, enjoy and… Continue reading Is the Press Release Dead?
Read More
Ten Questions with Mark Hazlin
By Dominique Biquard - IDENTIA / PR | March 1, 2018
Name: Mark Hazlin Title: Senior Vice President PRGN Agency: Xenophon Strategies, Inc. (Washington, DC, USA) Xenophon Strategies is a full-service strategic communications firm based in Washington, DC, specializing in PR, public affairs, and crisis response. Years at the Agency: 12 1. You were a journalist in your prior life. What made you jump to the… Continue reading Ten Questions with Mark Hazlin
Read More
Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?
By Dominique Biquard - IDENTIA / PR | March 5, 2018
Read More
Ten Questions With Nick Miles
By Dominique Biquard - IDENTIA / PR | March 20, 2018
Name: Nick Miles Title: Senior Consultant PRGN Agency: Cabinet Privé de Conseils Location: Geneva, Switzerland Years at the Agency: 6 years, 9 months 1. Where did you grow up?: Philippines, Hong Kong, Zimbabwe, Japan, UK, and Singapore. 2. Why did you move to Geneva?: I was headhunted in 1998, and moved from London to Geneva… Continue reading Ten Questions With Nick Miles
Read More
The Latest on Flying Cars. Your Commute is going UP
By Dominique Biquard - IDENTIA / PR | March 26, 2018
Think you will ever ride in a flying car? Check out the latest on Flying Cars from David Fuscus of Xenophon Strategies, PRGN’s Washington, DC member. https://tinyurl.com/y9kn7pw3
Read More
Top Five Things to Know about Managing a Crisis on Social Media
By Dominique Biquard - IDENTIA / PR | March 27, 2018
Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult, particularly when the groundswell of public commentary on the issue and the response – or lack… Continue reading Top Five Things to Know about Managing a Crisis on Social Media
Read More
What to do When Your Spokesperson Makes a Mistake
By Dominique Biquard - IDENTIA / PR | April 2, 2018
We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or unintentionally gives away private information, a mistake takes place. Any one of… Continue reading What to do When Your Spokesperson Makes a Mistake
Read More
Ten Questions With Brianne Murphy Miller
By Dominique Biquard - IDENTIA / PR | April 4, 2018
Name: Brianne Murphy Miller Title: Director PRGN agency: Landis Communications Inc Location: San Francisco, USA Years at the agency: 20 years (!) 1. What did you do before PR? : I’ve worked at start-ups (all failed – very Silicon Valley), publishing (Glamour and Sunset) and in fashion. 2. Why did you choose to enter PR?:… Continue reading Ten Questions With Brianne Murphy Miller
Read More
5 Reasons Your Media Pitches Are Getting No Response
By Dominique Biquard - IDENTIA / PR | April 9, 2018
With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are five reasons your pitches may be falling on deaf ears. 1. You didn’t do your… Continue reading 5 Reasons Your Media Pitches Are Getting No Response
Read More
Clever Ways to Get Free Press Coverage
By Dominique Biquard - IDENTIA / PR | April 16, 2018
The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage you want, provided by the world’s top media relations… Continue reading Clever Ways to Get Free Press Coverage
Read More
Reputation Management and Monitoring Your Web Presence
By Dominique Biquard - IDENTIA / PR | April 24, 2018
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is saying what? Is the information positive, negative or… Continue reading Reputation Management and Monitoring Your Web Presence
Read More
Keeping Your Brand Out of Politics
By Dominique Biquard - IDENTIA / PR | April 30, 2018
Back some years ago when many of us were ‘spring chickens’ one of the golden rules of PR was that companies did and should not have opinions on politics because they were corporate entities and not people. A few different techniques were used, but most of the time journalists were told that individual companies did… Continue reading Keeping Your Brand Out of Politics
Read More
The Rise of the Social Influencer
By Dominique Biquard - IDENTIA / PR | May 7, 2018
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social media would catch… Continue reading The Rise of the Social Influencer
Read More
The Right Measurements to Determine a Successful PR Campaign
By Dominique Biquard - IDENTIA / PR | May 14, 2018
Read More
Do You Have a Twitter Marketing Plan?
By Dominique Biquard - IDENTIA / PR | May 21, 2018
A Twitter presence, whether personal or corporate, is part of daily life in 2018. According to Hootsuite, nearly 330 million users worldwide access the platform in more than 40 different languages. Even more impressive is the number of active users: 42 percent access the app every day, while another 24 percent use Twitter weekly. That… Continue reading Do You Have a Twitter Marketing Plan?
Read More
5 Ways to Know If Working in the PR Industry is Right for You
By Dominique Biquard - IDENTIA / PR | June 5, 2018
Read More
PRGN Elects C.L. Conroy as President
By Dominique Biquard - IDENTIA / PR | June 5, 2018
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest PR agency networks. The appointments were announced during the consortium’s recent bi-annual meeting in Toronto, Canada. The three-day event, where the group’s leadership teams discuss best practices and find new ways to collaborate and develop business… Continue reading PRGN Elects C.L. Conroy as President
Read More
7 Ways to Get to Know Your Audience
By Dominique Biquard - IDENTIA / PR | June 13, 2018
Anthropology is a science born out of two schools of thought related to how should a social scientist study a community. One approach, widely developed by one of anthropology’s founding fathers, Bronislaw Malinowski, was the “observatory participation”. Briefly put, in order to understand a community, you should spend time inside that community and try to… Continue reading 7 Ways to Get to Know Your Audience
Read More
10 Questions With Kent Barrett
By Dominique Biquard - IDENTIA / PR | June 16, 2018
Name: Kent Barrett Title: Vice President PRGN agency: The Hoyt Organization Location: Los Angeles, USA Years at the agency: 9 years 1. What did you do before PR? : I was a political reporter covering the Illinois Statehouse for ABC affiliates and did a brief stint as a TV News assignment editor in Madison, Wisc.… Continue reading 10 Questions With Kent Barrett
Read More
PR Implications of the Peace Summit in Singapore between President Trump of the USA and Chairman Kim of the DPRK
By Dominique Biquard - IDENTIA / PR | June 16, 2018
Read More
VW Crisis Communications Failures Never End
By Dominique Biquard - IDENTIA / PR | June 22, 2018
Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the… Continue reading VW Crisis Communications Failures Never End
Read More
9 Reasons Why Every Company Should Invest in PR
By Dominique Biquard - IDENTIA / PR | June 25, 2018
Public relations has long been a powerful marketing tool for companies. In today’s digital environment, its impact is greater than ever. Here are nine reasons why every company should be investing in PR: 1. Allows a company to own and manage its narrative. Companies that fail to invest in PR are essentially ceding their narrative… Continue reading 9 Reasons Why Every Company Should Invest in PR
Read More
Top PR Disasters and How to Avoid Them
By Dominique Biquard - IDENTIA / PR | June 29, 2018
The corporate horizon has been littered with the skeletal remains of brands whose reputations have been tattered by a PR disaster. Three types of crises, in particular, have dominated the news recently: Security breaches (think Equifax) Bad behavior by a “rogue” employee (the Starbucks employee who had two African-American men arrested) #MeToo complaints lodged against… Continue reading Top PR Disasters and How to Avoid Them
Read More
Integrating Your Marketing and PR Strategies
By Dominique Biquard - IDENTIA / PR | July 16, 2018
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are immune to traditional marketing, PR and advertising strategies.… Continue reading Integrating Your Marketing and PR Strategies
Read More
4 Ways To Leverage PR While Working With Influencers
By Dominique Biquard - IDENTIA / PR | July 27, 2018
The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She has 70k followers on Instagram. How can’t she be perfect?” When… Continue reading 4 Ways To Leverage PR While Working With Influencers
Read More
How Artificial Intelligence affects SEO
By Dominique Biquard - IDENTIA / PR | August 3, 2018
Artificial intelligence is not science fiction anymore. AI is here, and it’s probably part of your daily life. In fact, when you search the web at any time from any device, whether you’re typing into a browser or talking to Siri, you are interacting with AI. Search engines use AI to deliver the best results… Continue reading How Artificial Intelligence affects SEO
Read More
7 PR Tips On Turning The Tide On Consumer Distrust
By Dominique Biquard - IDENTIA / PR | August 10, 2018
We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about you and how good you were. Now we… Continue reading 7 PR Tips On Turning The Tide On Consumer Distrust
Read More
How to Keep Your Business Safe from Social Network Threats
By Dominique Biquard - IDENTIA / PR | August 17, 2018
Social media is a very powerful tool for business. It is a platform for businesses to showcase their strengths and build a community of followers. Unfortunately, that same power can translate to major damage in the event of a crisis. Social media gives publicity issues the fuel to escalate to a full crisis in mere… Continue reading How to Keep Your Business Safe from Social Network Threats
Read More
How to Connect with the Right Influencer for Your Brand
By Dominique Biquard - IDENTIA / PR | August 25, 2018
The popularity of influencer marketing has exploded in recent years. Common belief is that the influencers‘ opinions can shape the perceptions of their followers. Though marketing campaigns constantly change, the followers‘ faith and trust in the influencer remains consistent. Online customers are known to trust the recommendation of individuals within their network or social circle. … Continue reading How to Connect with the Right Influencer for Your Brand
Read More
Four Actions Companies Must Take Before Launching A New Product
By Dominique Biquard - IDENTIA / PR | August 31, 2018
Read More
Why Your Business Needs a Blog
By Dominique Biquard - IDENTIA / PR | September 17, 2018
Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information technology provides. Blogging is a highly-effective content marketing tool; it is no longer a… Continue reading Why Your Business Needs a Blog
Read More
So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right
By Dominique Biquard - IDENTIA / PR | September 24, 2018
Read More
How To Become A Better Presenter
By Dominique Biquard - IDENTIA / PR | October 1, 2018
When watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time. But once you’re standing in the spotlight yourself, it is up to you to make a difference. And here’s how to:… Continue reading How To Become A Better Presenter
Read More
WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND
By Dominique Biquard - IDENTIA / PR | October 19, 2018
Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more… Continue reading WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND
Read More
Where is PR going in Turkey?
By Dominique Biquard - IDENTIA / PR | October 29, 2018
A murmur has begun to rise about the decline of the public relations industry in Turkey. Agencies are losing blood, teams are getting cut in half, and revenues are plummeting. There are question marks lingering in the Turkish economy, including the rise in currency exchange prices and the potential outcome of elections. The fundamental problem… Continue reading Where is PR going in Turkey?
Read More
Ten Questions with Márk Németh
By Dominique Biquard - IDENTIA / PR | November 5, 2018
Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of… Continue reading Ten Questions with Márk Németh
Read More
Public Relations Global Network (PRGN) Selects its First Executive Director
By Dominique Biquard - IDENTIA / PR | November 8, 2018
Read More
The Importance of a Global Network in a Digitized World
By Dominique Biquard - IDENTIA / PR | November 30, 2018
As the end of 2018 quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out… Continue reading The Importance of a Global Network in a Digitized World
Read More
Ten Questions With Bradly Howland: An Audio Podcast
By Dominique Biquard - IDENTIA / PR | December 7, 2018
Podcast: Play in new window | Download In this episode of the PRGN Leadership Roundtable blog series of “Ten Questions,” we mix it up by bringing you an audio interview between Bradly Howland of HWB Communications in Cape Town, South Africa and Paul Konrardy of Evans Larson Communications in Minneapolis, Minnesota. Bradly shares the glories of Cape Town… Continue reading Ten Questions With Bradly Howland: An Audio Podcast
Read More
What’s in store for PR in 2019?
By Dominique Biquard - IDENTIA / PR | December 14, 2018
It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public… Continue reading What’s in store for PR in 2019?
Read More
Win December with These End-of-Year PR Tips
By Dominique Biquard - IDENTIA / PR | December 21, 2018
Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it. Pursue that elusive media outlet. So your client… Continue reading Win December with These End-of-Year PR Tips
Read More
Why should blogging be a part of your PR strategy?
By Dominique Biquard - IDENTIA / PR | January 4, 2019
Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or… Continue reading Why should blogging be a part of your PR strategy?
Read More
Keeping an eye on the competition
By Dominique Biquard - IDENTIA / PR | January 11, 2019
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and… Continue reading Keeping an eye on the competition
Read More
Public Relations Global Network Adds PR Agency Offices in India and Georgia
By Dominique Biquard - IDENTIA / PR | January 17, 2019
Read More
Is a College Degree Necessary to Work in PR?
By Dominique Biquard - IDENTIA / PR | February 15, 2019
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course,… Continue reading Is a College Degree Necessary to Work in PR?
Read More
Public Relations Global Network Signs Meltwater as Sponsor
By Dominique Biquard - IDENTIA / PR | February 28, 2019
Meltwater will offer PRGN Member agencies special insights and offers February 29, 2019 – Leading Media Intelligence firm Meltwater has signed on with the Public Relations Global Network (PRGN), one of the world’s largest international public relations networks, as a sponsor in 2019. The four-month sponsorship agreement enables Meltwater to showcase its media intelligence,… Continue reading Public Relations Global Network Signs Meltwater as Sponsor
Read More
What is a PR Firm?
By Dominique Biquard - IDENTIA / PR | March 19, 2019
Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications). In light of… Continue reading What is a PR Firm?
Read More
Employee Advocacy Can Improve PR
By Dominique Biquard - IDENTIA / PR | March 26, 2019
Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be leveraged multiple times if the employee advocacy is in place and functioning well… Continue reading Employee Advocacy Can Improve PR
Read More
5 Ways to Use Your Blog to Manage a Crisis
By Dominique Biquard - IDENTIA / PR | April 1, 2019
Let’s be honest, every company can face a social media crisis at any time. If it hasn’t happened yet, it may come to you sooner or later. A comprehensive communications toolkit today cannot be complete without a blog, so it is quite right to ask: How can a blog be part of your contingency plan?… Continue reading 5 Ways to Use Your Blog to Manage a Crisis
Read More
Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine
By Dominique Biquard - IDENTIA / PR | April 8, 2019
Read More
How good Investor Relations can make a difference
By Dominique Biquard - IDENTIA / PR | April 15, 2019
Reduced to the essentials, it is actually quite simple: investors on the capital markets want to earn money and they hate making mistakes. This principle applies universally worldwide and across all investor classes. Sometimes experience, a good nose or a so-called golden hand can help make a worthwhile investment decision. However, in order to assess… Continue reading How good Investor Relations can make a difference
Read More
10 public relations agency roles in the C-suite
By Dominique Biquard - IDENTIA / PR | April 22, 2019
The public relations agency can serve a number of significant roles in the C-suite. The question is, how do you find true acceptance in the C-suite. Strategic vision. It is critical that a PR firm understand the corporate vision. If there is none, this is the most important job to be accomplished. The future of… Continue reading 10 public relations agency roles in the C-suite
Read More
The Big Bang theory of PR
By Dominique Biquard - IDENTIA / PR | April 29, 2019
Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to create an AI “chess master,” the subsidiary of Google could feasibly create an AI… Continue reading The Big Bang theory of PR
Read More
What News, Blogs and Magazines to Monitor if You’re in PR
By Dominique Biquard - IDENTIA / PR | May 13, 2019
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster, the PR trades do a vital job in keeping our industry up-to-date.… Continue reading What News, Blogs and Magazines to Monitor if You’re in PR
Read More
What News, Blogs and Magazines to Monitor if You’re in PR
By Dominique Biquard - IDENTIA / PR | May 13, 2019
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster, the PR trades do a vital job in keeping our industry up-to-date.… Continue reading What News, Blogs and Magazines to Monitor if You’re in PR
Read More
What News, Blogs and Magazines to Monitor if You’re in PR
By Dominique Biquard - IDENTIA / PR | May 13, 2019
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster, the PR trades do a vital job in keeping our industry up-to-date.… Continue reading What News, Blogs and Magazines to Monitor if You’re in PR
Read More
Public Relations Global Network Adds Offices in Finland and New York
By Dominique Biquard - IDENTIA / PR | May 16, 2019
Global communications group adds two new member agencies from Helsinki (Finland) and New York (USA) during bi-annual meeting The Public Relations Global Network (PRGN) selected two new agency members from Helsinki (Finland) and New York (USA) to one of the top five largest networks of independent PR and communications agencies. The group decided on admitting… Continue reading Public Relations Global Network Adds Offices in Finland and New York
Read More
Members of Public Relations Global Network Convene to Exchange Knowledge and Develop Business Partnerships Globally
By Dominique Biquard - IDENTIA / PR | May 17, 2019
Read More
Public Relations Global Network Elects Aaron Blank as President
By Dominique Biquard - IDENTIA / PR | May 18, 2019
Global communications group elects new president during bi-annual meeting The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. At the Amersfoort meeting, attended by… Continue reading Public Relations Global Network Elects Aaron Blank as President
Read More
The Macro Effect of Micro-Influencers
By Dominique Biquard - IDENTIA / PR | May 20, 2019
In the endless ocean of the digital world, social media posts by companies and brands are often overlooked or do not attract the attention of its audience at a desired level. To improve engagement, brands often choose to promote their products by cooperating with influencers thought to be fit for the brand. Influencer marketing –… Continue reading The Macro Effect of Micro-Influencers
Read More
Drafting PR Case Studies: Tips based on 40 years of PR experience
By Dominique Biquard - IDENTIA / PR | June 3, 2019
Read More
Building bridges to cross the generation gap at work
By Dominique Biquard - IDENTIA / PR | June 10, 2019
Love them or leave them, the fact is we simply can’t ignore them – the difference that is between employers, the Baby Boomers and their younger employees, the Millennials. One of the most common complaints Baby Boomer leaders have about Millennials is that they seem to have a sense of entitlement, resulting in part from… Continue reading Building bridges to cross the generation gap at work
Read More
PR Tips: Best Practices for PR Firm Request for Proposals (RFPs)
By Dominique Biquard - IDENTIA / PR | June 17, 2019
Read More
PRGN Names Three PR Agency Executives as Regional Vice Presidents
By Dominique Biquard - IDENTIA / PR | June 24, 2019
Embracing its newly approved Strategic Plan, the global PR agency network targets expansion in emerging markets in Asia Pacific, Middle East and Africa, and strengthens its capabilities by adding a new regional structure to drive growth To drive growth in emerging markets, strengthen regional representation and better address its global member agencies’ and clients’ needs,… Continue reading PRGN Names Three PR Agency Executives as Regional Vice Presidents
Read More
Why Every Stock Listed Company Should Go On Investor Roadshows Across Europe
By Dominique Biquard - IDENTIA / PR | June 24, 2019
Read More
How “asoluto” became “accelent” — What We Learned from Rebranding Our Agency
By Dominique Biquard - IDENTIA / PR | July 1, 2019
Read More
Why Online Activism has the Power to Change the Way We Do Business
By Dominique Biquard - IDENTIA / PR | July 8, 2019
Online activism is a very potent tool for change that gives activists who would otherwise go unnoticed an immediate and potentially global audience to hear their side of a particular story. We’ve seen how activists can garner a groundswell of support that can overrule the ‘terms and conditions’ of business and even put world leaders… Continue reading Why Online Activism has the Power to Change the Way We Do Business
Read More
Who are the Top PR Agencies in the U.S., Canada and Mexico?
By Dominique Biquard - IDENTIA / PR | July 15, 2019
Ah, North America! Home of the natural wonders of Canada, beloved cuisine of Mexico and general craziness of the United States. Within these disparate, yet adjacent, countries lie a host of communications agencies with subspecialties in practically every industry. The question is: how do you find the best PR agencies in North America for your… Continue reading Who are the Top PR Agencies in the U.S., Canada and Mexico?
Read More
Just graduated college? Follow PRGN toward PR jobs near you
By Dominique Biquard - IDENTIA / PR | July 22, 2019
Is PR one of your options to start your career? Searching the web for PR jobs can be an enormous task and you’d often be thrown into confusion. The PR industry has become so diversified and almost borderless and at the same time the “think global, act local” thinking leads you in global business. Which… Continue reading Just graduated college? Follow PRGN toward PR jobs near you
Read More
“A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company
By Dominique Biquard - IDENTIA / PR | July 29, 2019
Read More
Five key learnings from social media crisis
By Dominique Biquard - IDENTIA / PR | August 5, 2019
In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter, Instagram, YouTube, Snapchat, Yik Yak (yes, even Yik Yak, for those of… Continue reading Five key learnings from social media crisis
Read More
Top 10 PR tools that make a difference in your productivity
By Dominique Biquard - IDENTIA / PR | August 12, 2019
Read More
How to choose the best PR agencies in Europe
By Dominique Biquard - IDENTIA / PR | August 19, 2019
Variety is the spice of Europe Europe is the continent of variety: language, habits and cultural sensitivities vary enormously, sometimes even within single countries! My own country Belgium being a prime example, a uniform approach does not work for both the Francophone and the Dutch-speaking parts of this small country. If you are looking for… Continue reading How to choose the best PR agencies in Europe
Read More
How To Lead A Team: Perspectives From A PR Firm
By Dominique Biquard - IDENTIA / PR | August 26, 2019
Being a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have. However, over the last thirteen years, we have continued to grow and… Continue reading How To Lead A Team: Perspectives From A PR Firm
Read More
Real Estate Public Relations: The Five-Step Process that Creates a Successful Program
By Dominique Biquard - IDENTIA / PR | September 2, 2019
Read More
More than office décor: Five PR awards programs that will make your agency stand out
By Dominique Biquard - IDENTIA / PR | September 9, 2019
Read More
Top 50 shortest definitions and synonyms of Public Relations
By Dominique Biquard - IDENTIA / PR | September 16, 2019
Read More
Communication Agencies and Law Firms: the new allies in business crises
By Dominique Biquard - IDENTIA / PR | September 23, 2019
In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies and individuals alike in a crisis situation – have become increasingly valued by law firms and their clients.… Continue reading Communication Agencies and Law Firms: the new allies in business crises
Read More
A genuine approach: positive impact lobbying – and why clients should care…?
By Dominique Biquard - IDENTIA / PR | September 30, 2019
Read More
5 Trends Influencing the State of Public Relations
By Dominique Biquard - IDENTIA / PR | October 7, 2019
Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business. At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But other aspects of our profession are developing or expanding. Here… Continue reading 5 Trends Influencing the State of Public Relations
Read More
What makes a PR firm the best for you? – Here are the right questions to ask
By Dominique Biquard - IDENTIA / PR | October 14, 2019
Today, the public relations profession involves a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with PR and the role of PR within your organization can vary considerably. Regardless if a business is either trying to outsource the… Continue reading What makes a PR firm the best for you? – Here are the right questions to ask
Read More
Five PR disasters we can all learn from
By Dominique Biquard - IDENTIA / PR | October 21, 2019
No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are numerous instances in which companies dealt… Continue reading Five PR disasters we can all learn from
Read More
PRGN Announces Winners of 2019 Best Practice Awards
By Dominique Biquard - IDENTIA / PR | October 28, 2019
The Public Relations Global Network (PRGN) announced winners of its annual Best Practice Awards at the end of October. “The PRGN Best Practice Awards reflect the wide range and diversity of talents that are represented by our global partners,” said PRGN President, Aaron Blank. “With 50 agencies around the globe, the awards represent the high… Continue reading PRGN Announces Winners of 2019 Best Practice Awards
Read More
Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia
By Dominique Biquard - IDENTIA / PR | November 11, 2019
Read More
Four clear signs that tell your chosen PR agency has great culture
By Dominique Biquard - IDENTIA / PR | November 25, 2019
“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their website and social media channels share pictures of their… Continue reading Four clear signs that tell your chosen PR agency has great culture
Read More
Marketing to Generation Z: What Gen Z Wants You to Know
By Dominique Biquard - IDENTIA / PR | December 2, 2019
Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials: they’re Generation Z. To fill the generation gap – and take advantage of the varied backgrounds and ages of staff in house at The Castle Group in Boston – we took an authentic approach and involved… Continue reading Marketing to Generation Z: What Gen Z Wants You to Know
Read More
The Meaning of PR: How it’s changing as we head into 2020
By Dominique Biquard - IDENTIA / PR | December 9, 2019
When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right message targeted to the right audience in the right way. This… Continue reading The Meaning of PR: How it’s changing as we head into 2020
Read More
How to Develop Effective Communications Strategies: The SNIPER approach
By Dominique Biquard - IDENTIA / PR | December 16, 2019
Read More
How PRGN was created
By Dominique Biquard - IDENTIA / PR | December 23, 2019
As a founding member of the Public Relations Global Network, I’m often asked how the network came about, what was behind the important first step and who are the people who made the bold move. For your records, here’s now the beginning of a 27-year journey now called the PRGN. In 1992, a small group… Continue reading How PRGN was created
Read More
PR Predictions for 2020 – looking into the crystal ball of PR
By Dominique Biquard - IDENTIA / PR | December 30, 2019
It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a smattering of what’s in store for PR. Happy new… Continue reading PR Predictions for 2020 – looking into the crystal ball of PR
Read More
Top 13 Lessons PR Students Learned from their PRGN Agency Internship
By Dominique Biquard - IDENTIA / PR | January 13, 2020
Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to learn different aspects of the industry. Most importantly, internships allow students to acquire skills they cannot learn in a classroom – working and collaborating in a professional space… Continue reading Top 13 Lessons PR Students Learned from their PRGN Agency Internship
Read More
“Best Of” Lists: How to gain notoriety for your business in 4 easy steps
By Dominique Biquard - IDENTIA / PR | January 20, 2020
Read More
Advice for doing business with Chinese clients – from a Chinese perspective
By Dominique Biquard - IDENTIA / PR | January 25, 2020
Read More
Top lessons learned for automotive and mobility suppliers from CES2020
By Dominique Biquard - IDENTIA / PR | February 3, 2020
In the first week of January, CES2020 confirmed its role as one of the most important shows for advanced automotive technology, with a record number of new vehicle introductions from automakers for this show, as well as a record number of automotive suppliers and mobility technology systems companies participating in this juggernaut event in Las… Continue reading Top lessons learned for automotive and mobility suppliers from CES2020
Read More
Five PR trends that will shape 2020
By Dominique Biquard - IDENTIA / PR | February 10, 2020
There are supposedly as many trends to watch as experts you ask. There are about 1,000 PR professionals working at member agencies in PRGN. For your convenience, here we present only the five most important trends that will shape the year 2020. Placing results of PR activities into a purchasing funnel PR experts will increasingly… Continue reading Five PR trends that will shape 2020
Read More
Communication at the workplace: a global future challenge
By Dominique Biquard - IDENTIA / PR | February 17, 2020
Recently I saw an article in a tabloid paper saying people spend 25 years of their life sleeping and 19 years at work. This means the second biggest identifiable span in our lives is spent either working, being at work or thinking about work. A daunting thought. If work consumes so much of our lives,… Continue reading Communication at the workplace: a global future challenge
Read More
5 ways to make your earnings season communication a win
By Dominique Biquard - IDENTIA / PR | February 24, 2020
Is your company listed on a stock exchange? Great! Once a year the attention is all yours when you publish your annual results. But you have to do it in the right way to collect bonus points with the media, investors and the public. Here are five vital tips to successfully communicate the company’s financial… Continue reading 5 ways to make your earnings season communication a win
Read More
What to watch for when making your brand more appealing to women
By Dominique Biquard - IDENTIA / PR | March 2, 2020
Read More
Three Common Social Media Mistakes – and How to Avoid Them
By Dominique Biquard - IDENTIA / PR | March 9, 2020
As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. Having… Continue reading Three Common Social Media Mistakes – and How to Avoid Them
Read More
Working from home under Covid-19 – How to Adjust
By Dominique Biquard - IDENTIA / PR | March 13, 2020
PRGN’s Boston and Atlanta agency The Castle Group collected nine tried and tested advices from its staffers who had been working remotely well before the pandemic forced companies to introduce WFH policies. See their guide to the big adjustment. Read more
Read More
How to include the SDGs in your company’s DNA?
By Dominique Biquard - IDENTIA / PR | March 16, 2020
What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But what are the SDGs? And how can your organisation add the SDGs to its… Continue reading How to include the SDGs in your company’s DNA?
Read More
What the Public – and Clients – Want to Hear in a Crisis
By Dominique Biquard - IDENTIA / PR | March 17, 2020
Recipients of crisis communications messages all seek similar things, no matter if from business leaders or government officials. PRGN’s Philadelphia agency Buchanan Public Relations offers six key elements in any critical communication around Covid-19, including some example wordings that go with their tips. Read more
Read More
Working from home: Advice from PRGN members around the globe
By Dominique Biquard - IDENTIA / PR | March 19, 2020
A growing number of office workers around the globe have been forced to work from home due to the COVID-19 outbreak, and this trend is likely to continue for some time. Many of the 1,000-plus employees from PRGN’s 50 global agencies are already accustomed to remote work scenarios. We’re happy to share their advice for… Continue reading Working from home: Advice from PRGN members around the globe
Read More
How is Coronavirus Impacting Newsrooms?
By Dominique Biquard - IDENTIA / PR | March 19, 2020
Working with the media in times of a widespread crisis is tricky. Brands reaching out to journalists in the front line of the global pandemic must find the right tone and content. Three Box Strategic Communications, PRGN’s Dallas agency, tells how to engage with the media with Covid-19 all around us. Read More
Read More
Readers and writers, watch out for fake news in crisis
By Dominique Biquard - IDENTIA / PR | March 19, 2020
With Covid-19 dominating the media, Industrie-Contact, PRGN’s member agency in Germany, is taking a look at how readers – and writers – of news can stay away from fake news and keep mentally sound and focused. Critical skills in times of crisis. Read More
Read More
PR Tips not just for auto suppliers but all B2B companies
By Dominique Biquard - IDENTIA / PR | March 19, 2020
PRGN’s Detroit agency Bianchi PR shares their top PR advices for automakers for the time of the coronavirus crisis. Their nine tips – from handling customers respectfully to how to change course of scheduled launches and events – offer advice to all B2B companies on rerouting communication in these troubled times. Read More
Read More
Making the Most of WFH
By Dominique Biquard - IDENTIA / PR | March 19, 2020
Experienced remote worker and executive vice president of PRGN’s Chicago agency, Shannon Quinn offers her personal advice on how to stay effective and balanced when making the big change to work from home for a while now. Read More
Read More
Some of the Worst Brand Messages in Covid-19 Times
By Dominique Biquard - IDENTIA / PR | March 20, 2020
Brands often miss it even when the environment changes so radically and visibly around them. PRGN’s Philadelphia agency Buchanan Public Relations shows a few examples how bad timing or bad wording backfires when brands continue to communicate without caution in times of crisis. Read More
Read More
Social Media Tips to Navigate Virus Crisis
By Dominique Biquard - IDENTIA / PR | March 20, 2020
Change your social media strategy drastically when your environment is doing the same and is going for a crisis – says PRGN’s North Carolina agency, S&A Communications, in its latest blog piece. And offers the three key steps to help make the change in the right direction. Read More
Read More
Social Platforms Speed Up in Times of Crisis
By Dominique Biquard - IDENTIA / PR | March 20, 2020
Social media platforms are taking advantage that Covid-19 is attracting record number of visitors to them. HMA Public Relations – PRGN’s founding member in Arizona – has taken a look at what innovations and socially responsible messages the platforms are airing at the time of the global public health crisis. Read More
Read More
Creating Successful Public Affairs Campaigns: The 5-Step Approach
By Dominique Biquard - IDENTIA / PR | March 23, 2020
Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws. Typically, public affairs campaigns are more visible and accepted in… Continue reading Creating Successful Public Affairs Campaigns: The 5-Step Approach
Read More
Five PR Nightmares Businesses Can Avoid
By Dominique Biquard - IDENTIA / PR | March 30, 2020
“No one’s ever heard of us.” “People know us for the wrong reasons.” “I want it all.” Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that repeat themselves when it comes to public relations,… Continue reading Five PR Nightmares Businesses Can Avoid
Read More
Positive Reputation and Crisis: Not Mutually Exclusive
By Dominique Biquard - IDENTIA / PR | April 13, 2020
Building a positive reputation in the midst of a crisis may seem counterintuitive. Yet, as we have seen in the Covid-19 event, the worst of times can bring out the best in people and organizations. Five tools, likely present in your professional toolbox, will improve your ability to guide organizations in enhancing their reputations during… Continue reading Positive Reputation and Crisis: Not Mutually Exclusive
Read More
How to be Pro When Doing PR for Aviation?
By Dominique Biquard - IDENTIA / PR | April 21, 2020
While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what… Continue reading How to be Pro When Doing PR for Aviation?
Read More
Missing Sports – Just as Much as Working on It
By Dominique Biquard - IDENTIA / PR | May 4, 2020
There are a lot of things in the world more important than sports, as we so clearly realize now more than ever in the middle of a global pandemic, but I’ve still got to say: I miss the games, the golf, the French Open. Most of us will dearly miss the Olympics. Who won the… Continue reading Missing Sports – Just as Much as Working on It
Read More
What if we turned the Covid-attitude into sustainable corporate behavior?
By Dominique Biquard - IDENTIA / PR | May 11, 2020
Read More
Expand Your Monitoring, and Brand, With Social Listening Tools
By Dominique Biquard - IDENTIA / PR | May 19, 2020
Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits, schools, shopping, entertainment habits and more, people are turning online to engage with one another and… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools
Read More
Public Relations Global Network Adds Offices in Arkansas, Colorado, Oregon
By Dominique Biquard - IDENTIA / PR | May 20, 2020
Read More
The importance of ESG reporting for listed and non-listed companies
By Dominique Biquard - IDENTIA / PR | May 25, 2020
Read More
Small is Beautiful: Managing a PR Firm
By Dominique Biquard - IDENTIA / PR | June 2, 2020
The global health and economic crisis that all of humanity faces in 2020 has forced many PR firms to downsize. While size is quite clearly not the ultimate factor determining the quality of services of a PR agency – or how they are a match with their clients – a boutique size and family atmosphere… Continue reading Small is Beautiful: Managing a PR Firm
Read More
The Five Pillars of Online Reputation Management
By Dominique Biquard - IDENTIA / PR | June 9, 2020
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such as Brexit, #MeToo and Extinction Rebellion, have been… Continue reading The Five Pillars of Online Reputation Management
Read More
Public Relations Global Network Elects Robert Bauer as President
By Dominique Biquard - IDENTIA / PR | June 10, 2020
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the Covid-19 pandemic. During the online video meeting – which replaced… Continue reading Public Relations Global Network Elects Robert Bauer as President
Read More
Understanding and Marketing to Generation-Z
By Dominique Biquard - IDENTIA / PR | June 15, 2020
There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns… Continue reading Understanding and Marketing to Generation-Z
Read More
The Virtuous Cycle in the PR Industry
By Dominique Biquard - IDENTIA / PR | June 22, 2020
The Mileage Communications Group celebrates its 28th anniversary in 2020. On this occasion, I am especially proud of what our group has contributed to the PR industry in Singapore and the profound impact we have made in nurturing creative young minds for our profession. Over the years, our Singapore headquarters has taken in numerous interns… Continue reading The Virtuous Cycle in the PR Industry
Read More
Real Estate Communications: Add Color to Concrete
By Dominique Biquard - IDENTIA / PR | June 29, 2020
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete
Read More
How hospitality and leisure PR has changed under Covid-19
By Dominique Biquard - IDENTIA / PR | July 6, 2020
The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation? How should PR professionals think differently now? Here are what we have… Continue reading How hospitality and leisure PR has changed under Covid-19
Read More
Female leadership and PR: What have they in common?
By Dominique Biquard - IDENTIA / PR | July 13, 2020
The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion.… Continue reading Female leadership and PR: What have they in common?
Read More
Frequent Flyer Survey 2020 – Flying in the Time of COVID
By Dominique Biquard - IDENTIA / PR | July 13, 2020
Frequent Flyer Survey Shows Pent-Up Demand Washington, DC PRGN member Xenophon Strategies has released their 2020 Frequent Flyer Survey on flying in the time of COVID-19. The research was conducted by the firm’s research arm, Xenophon Analytics by polling members of the company’s proprietary, opt-in, Frequent Flyer Database, which includes 200k+ passengers who are all verified… Continue reading Frequent Flyer Survey 2020 – Flying in the Time of COVID
Read More
It Takes More Than an Optimised Press Release to Hit the SEO Mark
By Dominique Biquard - IDENTIA / PR | July 20, 2020
In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of the critical factors underlying successful… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
Read More
Three steps to boost your sustainability offering
By Dominique Biquard - IDENTIA / PR | July 27, 2020
Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not just coming from board rooms. Two-thirds of employees say sustainability is extremely important to them. So,… Continue reading Three steps to boost your sustainability offering
Read More
Social Media — A Boon or a Bane?
By Dominique Biquard - IDENTIA / PR | August 3, 2020
There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together. Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities. However, along with these positive opportunities come threats to all entities, especially in today’s “new… Continue reading Social Media — A Boon or a Bane?
Read More
What Can Redwood Trees Teach Business about Sustainability?
By Dominique Biquard - IDENTIA / PR | August 10, 2020
Who doesn’t love redwood trees? These iconic trees, some of the oldest and certainly the tallest and largest in the world, are mainly located in California (with a small grove also in remote China). Redwoods exude a majestic presence with their beauty, their breadth, their height and their age: it just makes you want to… Continue reading What Can Redwood Trees Teach Business about Sustainability?
Read More
Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19
By Dominique Biquard - IDENTIA / PR | August 17, 2020
Read More
Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19
By Dominique Biquard - IDENTIA / PR | August 17, 2020
Read More
What does a PR firm do in the digital age?
By Dominique Biquard - IDENTIA / PR | August 31, 2020
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable. To a certain extent one… Continue reading What does a PR firm do in the digital age?
Read More
When Back-to-School is Anything but Normal
By Dominique Biquard - IDENTIA / PR | September 9, 2020
Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most consistent and far-reaching seasonal stories to tie… Continue reading When Back-to-School is Anything but Normal
Read More
How Best to Work With Micro-Influencers
By Dominique Biquard - IDENTIA / PR | September 14, 2020
When it comes to promoting a brand or product on social media, it can be difficult to reach the masses of your target audience without a large following. This is why it’s common to see celebrities, athletes and other influencers endorsing various brands on their Instagram, Twitter, Facebook and other social media platforms. However, tapping… Continue reading How Best to Work With Micro-Influencers
Read More
How to Work with NGOs for Mutual Success
By Dominique Biquard - IDENTIA / PR | September 22, 2020
Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public awareness, improved reputation, accomplishing new extraordinary projects and recruiting more donors. On the agency side, such cooperation… Continue reading How to Work with NGOs for Mutual Success
Read More
Six Tips: How SEO Can Power Your New Business Strategy
By Dominique Biquard - IDENTIA / PR | September 28, 2020
I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30 years in business this October. For probably… Continue reading Six Tips: How SEO Can Power Your New Business Strategy
Read More
Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age
By Dominique Biquard - IDENTIA / PR | October 5, 2020
Read More
Leadership Is Communication
By Dominique Biquard - IDENTIA / PR | October 12, 2020
We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication
Read More
Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally
By Dominique Biquard - IDENTIA / PR | October 19, 2020
Read More
Five Secrets of Successful Video Marketing
By Dominique Biquard - IDENTIA / PR | November 9, 2020
Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews, graphics, photographs, CTAs and careful integration into your broader digital marketing… Continue reading Five Secrets of Successful Video Marketing
Read More
New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic
By Dominique Biquard - IDENTIA / PR | November 17, 2020
Read More
5 Simple Ways to Boost Visibility of a Stock
By Dominique Biquard - IDENTIA / PR | November 23, 2020
Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies – especially midcaps and small firms not sitting on large marketing budgets – keep… Continue reading 5 Simple Ways to Boost Visibility of a Stock
Read More
Why Stakeholder Engagement is the First Step to Reach Your SDGs
By Dominique Biquard - IDENTIA / PR | November 30, 2020
The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil… Continue reading Why Stakeholder Engagement is the First Step to Reach Your SDGs
Read More
Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement
By Dominique Biquard - IDENTIA / PR | December 10, 2020
Read More
PRGN’s Public Relations Predictions For 2021
By Dominique Biquard - IDENTIA / PR | December 14, 2020
It’s that time of year to look into the crystal ball for the future. 2020 has by all accounts been one of the most challenging years (at least in my lifetime). I think we’re all looking forward to some positive change. So, for 2021, what is the future of communications, the future of PR and… Continue reading PRGN’s Public Relations Predictions For 2021
Read More
Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond
By Dominique Biquard - IDENTIA / PR | January 5, 2021
For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history. While we admittedly prefer to function through carefully planned and crafted strategies and tactics, most of… Continue reading Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond
Read More
Why Companies Should Invest into PR & Digital in 2021 and Beyond?
By Dominique Biquard - IDENTIA / PR | January 13, 2021
Read More
2020 – The Year of Crisis
By Dominique Biquard - IDENTIA / PR | January 18, 2021
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all… Continue reading 2020 – The Year of Crisis
Read More
How PR Will Absorb the Social Sphere in the 2020s
By Dominique Biquard - IDENTIA / PR | January 25, 2021
Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s
Read More
How PR Will Absorb the Social Sphere in the 2020s
By Dominique Biquard - IDENTIA / PR | January 25, 2021
Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals… Continue reading How PR Will Absorb the Social Sphere in the 2020s
Read More
Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid
By Dominique Biquard - IDENTIA / PR | February 1, 2021
Read More
Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World
By Dominique Biquard - IDENTIA / PR | February 3, 2021
Read More
PR Tips for Tech Companies Entering The Automotive Market
By Dominique Biquard - IDENTIA / PR | February 8, 2021
For starters, here’s one piece of useful information: the automotive PR industry is now very similar to the technology PR industry. This is because cars have become devices and drivers have become more of a user. Sounds familiar, right? I used to work for a tire company and now I work for a device producing… Continue reading PR Tips for Tech Companies Entering The Automotive Market
Read More
Public Relations Global Network Appoints Sara Pearson as Regional Vice President for its EMEA region
By Dominique Biquard - IDENTIA / PR | February 9, 2021
Read More
The Five Crises to Watch for in 2021
By Dominique Biquard - IDENTIA / PR | February 15, 2021
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout… Continue reading The Five Crises to Watch for in 2021
Read More
Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations
By Dominique Biquard - IDENTIA / PR | February 23, 2021
Read More
What Most Companies Get Wrong When Doing Their First ESG Report
By Dominique Biquard - IDENTIA / PR | March 4, 2021
Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time… Continue reading What Most Companies Get Wrong When Doing Their First ESG Report
Read More
How to Successfully Host a Hybrid Event
By Dominique Biquard - IDENTIA / PR | March 9, 2021
Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events. Ready or not, hybrid events are in your future; depending on where you are, maybe sooner than later.… Continue reading How to Successfully Host a Hybrid Event
Read More
Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments
By Dominique Biquard - IDENTIA / PR | March 10, 2021
Read More
How to Find Micro-Influencers That Match Your Brand
By Dominique Biquard - IDENTIA / PR | March 16, 2021
Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social… Continue reading How to Find Micro-Influencers That Match Your Brand
Read More
Five Ways Communicators Should Prepare to Reopen After Covid-19
By Dominique Biquard - IDENTIA / PR | March 22, 2021
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on a fast track by… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19
Read More
The Best Social Media Campaigns of 2020
By Dominique Biquard - IDENTIA / PR | March 29, 2021
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but… Continue reading The Best Social Media Campaigns of 2020
Read More
SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
By Dominique Biquard - IDENTIA / PR | April 1, 2021
Read More
Five Key Campaign Reboot Elements For Tourism Brands After Covid-19
By Dominique Biquard - IDENTIA / PR | April 6, 2021
Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we are struggling to adapt to this new normal. The hospitality and tourism… Continue reading Five Key Campaign Reboot Elements For Tourism Brands After Covid-19
Read More
The New Chapters You Should Add to Your Crisis Handbook After Covid-19
By Dominique Biquard - IDENTIA / PR | April 12, 2021
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what… Continue reading The New Chapters You Should Add to Your Crisis Handbook After Covid-19
Read More
Side Parts and Sippy Cups: Speaking the Language of Millennial Moms
By Dominique Biquard - IDENTIA / PR | April 19, 2021
Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure… Continue reading Side Parts and Sippy Cups: Speaking the Language of Millennial Moms
Read More
From Brand Purpose to Brand Activism: Time to Act
By Dominique Biquard - IDENTIA / PR | April 26, 2021
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing. What is brand… Continue reading From Brand Purpose to Brand Activism: Time to Act
Read More
Public Relations Global Network and the International Public Relations Association enter cooperation agreement
By Dominique Biquard - IDENTIA / PR | April 27, 2021
Read More
PRGN Members Convene Virtually to Exchange Knowledge and Develop Business Partnerships
By Dominique Biquard - IDENTIA / PR | May 5, 2021
Read More
Public Relations Global Network Elects Alexandra Dinita as President
By Dominique Biquard - IDENTIA / PR | May 7, 2021
NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic. Following a vote from PRGN member agencies, Alexandra… Continue reading Public Relations Global Network Elects Alexandra Dinita as President
Read More
Top Five Examples of Successful Food PR
By Dominique Biquard - IDENTIA / PR | May 10, 2021
Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways… Continue reading Top Five Examples of Successful Food PR
Read More
Public Relations Global Network Adds Agencies in Alabama and Brazil
By Dominique Biquard - IDENTIA / PR | May 18, 2021
Read More
What Makes an Attorney a Good Source for the Media?
By Dominique Biquard - IDENTIA / PR | May 24, 2021
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm,… Continue reading What Makes an Attorney a Good Source for the Media?
Read More
Real Estate PR: Top Five Trends for a Hot Market
By Dominique Biquard - IDENTIA / PR | June 1, 2021
Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its… Continue reading Real Estate PR: Top Five Trends for a Hot Market
Read More
What Should PR Firms Be Prepared For In the Post-Covid Era?
By Dominique Biquard - IDENTIA / PR | June 7, 2021
Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans,… Continue reading What Should PR Firms Be Prepared For In the Post-Covid Era?
Read More
Millennials vs. Gen Z – The Importance of Generational Marketing
By Dominique Biquard - IDENTIA / PR | June 16, 2021
We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the… Continue reading Millennials vs. Gen Z – The Importance of Generational Marketing
Read More
Navigating the World of Influencers in PR
By Dominique Biquard - IDENTIA / PR | June 21, 2021
Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. Social media has become an essential part of organizations Public… Continue reading Navigating the World of Influencers in PR
Read More
The Best PR Can’t Replace Real Leadership
By Dominique Biquard - IDENTIA / PR | June 28, 2021
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership
Read More
How to Use Polling for More Effective PR Communication?
By Dominique Biquard - IDENTIA / PR | July 5, 2021
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so… Continue reading How to Use Polling for More Effective PR Communication?
Read More
Why Your Company Should Get Involved in Social Justice Issues
By Dominique Biquard - IDENTIA / PR | July 12, 2021
Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy.… Continue reading Why Your Company Should Get Involved in Social Justice Issues
Read More
The Return of Newsletters
By Dominique Biquard - IDENTIA / PR | July 19, 2021
A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times of lockdown, according to the Talkwalker and Hubspot report on Social Media… Continue reading The Return of Newsletters
Read More
Content Marketing at its Best
By Dominique Biquard - IDENTIA / PR | July 26, 2021
From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a… Continue reading Content Marketing at its Best
Read More
Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?
By Dominique Biquard - IDENTIA / PR | August 2, 2021
Read More
Talking About Your Position On Climate Change
By Dominique Biquard - IDENTIA / PR | August 9, 2021
Climate action is the most mentioned UN Sustainable Development Goal (SDG) in corporate sustainability reports, according to the Global ESG Monitor, a unique study piloted by Public Relations Global Network members cometis, Xenophon Strategies and Currie, and research firm Kohorten. What is your company’s position on climate change? Is your company taking action? Whether you… Continue reading Talking About Your Position On Climate Change
Read More
Harnessing the Untapped Marketing Power of Clubhouse
By Dominique Biquard - IDENTIA / PR | August 23, 2021
Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often… Continue reading Harnessing the Untapped Marketing Power of Clubhouse
Read More
ESG Based Investing Faces Fast Development in Singapore
By Dominique Biquard - IDENTIA / PR | August 30, 2021
In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly been in the spotlight. It’s not just environmental concerns that are becoming increasingly critical, but a more… Continue reading ESG Based Investing Faces Fast Development in Singapore
Read More
Top 10 Tactical Tools of Consumer PR
By Dominique Biquard - IDENTIA / PR | September 6, 2021
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility,… Continue reading Top 10 Tactical Tools of Consumer PR
Read More
Leadership & Communication: Purpose Begins at Home
By Dominique Biquard - IDENTIA / PR | September 13, 2021
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also created an opportunity. This crisis has reaffirmed the importance for organisations and businesses to prioritise… Continue reading Leadership & Communication: Purpose Begins at Home
Read More
Five Plus One Tips To Connect a Brand with the Right NGOs
By Dominique Biquard - IDENTIA / PR | September 20, 2021
Read More
How Earned Media Supercharges Search
By Dominique Biquard - IDENTIA / PR | September 27, 2021
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand… Continue reading How Earned Media Supercharges Search
Read More
How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before
By Dominique Biquard - IDENTIA / PR | October 4, 2021
Read More
Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration
By Dominique Biquard - IDENTIA / PR | October 18, 2021
Read More
A New Approach for Media Relations
By Dominique Biquard - IDENTIA / PR | November 1, 2021
It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and… Continue reading A New Approach for Media Relations
Read More
Social Giving – How Should Corporations Approach It?
By Dominique Biquard - IDENTIA / PR | November 8, 2021
More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help,… Continue reading Social Giving – How Should Corporations Approach It?
Read More
Reduce Carbon Footprint in Your Daily Operations
By Dominique Biquard - IDENTIA / PR | November 22, 2021
Virtual meetings are now an indispensable companion. They have helped and are continuing to help many navigate through life in a pandemic. In March alone last year, there were more than 200 million daily meeting participants on Zoom, both free and paid. In this era of advanced technology, coupled with the onslaught of Covid-19, the… Continue reading Reduce Carbon Footprint in Your Daily Operations
Read More
5 Outcomes to Expect from Your PR Campaign
By Dominique Biquard - IDENTIA / PR | November 29, 2021
You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders. That’s a lot of work. For what? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed PR campaign: 1. Hitting your… Continue reading 5 Outcomes to Expect from Your PR Campaign
Read More
PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions
By Dominique Biquard - IDENTIA / PR | December 8, 2021
The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe. In the tenth year of PRGN’s awards program, member agencies submitted close to 110 entries on client work, agency promotion and campaigns into 22 categories,… Continue reading PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions
Read More
PR Predictions for 2022 from The Best Comms Pros around The Globe
By Dominique Biquard - IDENTIA / PR | December 13, 2021
What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation;… Continue reading PR Predictions for 2022 from The Best Comms Pros around The Globe
Read More
Four Ways Businesses Can Leverage Mobile for B2B Marketing
By Dominique Biquard - IDENTIA / PR | January 3, 2022
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile usage isn’t just limited to consumers. With an estimated 70% of… Continue reading Four Ways Businesses Can Leverage Mobile for B2B Marketing
Read More
Public Relations Global Network Kicks Off 30th Anniversary Year by Adding Three Agencies in the Middle East and Spain
By Dominique Biquard - IDENTIA / PR | January 10, 2022
Read More
Top 5 Corporate Crises in 2021 to Learn From
By Dominique Biquard - IDENTIA / PR | January 17, 2022
Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a brand in a bad light, destroy a hard-earned reputation, and put… Continue reading Top 5 Corporate Crises in 2021 to Learn From
Read More
Why Sustainability Matters to Your Business – and What Can You Do About It?
By Dominique Biquard - IDENTIA / PR | January 31, 2022
Nobody can foresee specific events or disruptions, however, there are trends and forces that shape the future. One of these is sustainability – or what investors call ESG. Sustainability is a business approach to creating long-term value by considering how an organisation operates in the ecological, social and economic environment. Sustainability (and ESG, which stands… Continue reading Why Sustainability Matters to Your Business – and What Can You Do About It?
Read More
Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform
By Dominique Biquard - IDENTIA / PR | February 14, 2022
Read More
In support of Ukraine, the PRGN Executive Committee calls for communications professionals around the world to do the right thing and pledge their abhorrence to the actions taken by the Russian Government
By Dominique Biquard - IDENTIA / PR | March 5, 2022
Read More
Using Blockchain for ESG to Build Trust
By Dominique Biquard - IDENTIA / PR | March 9, 2022
One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. New blockchain technologies, however, bring an added level of transparency, verifiable evidence, and therefore credibility, to… Continue reading Using Blockchain for ESG to Build Trust
Read More
Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps
By Dominique Biquard - IDENTIA / PR | March 14, 2022
Read More
Public Relations Can and Does Change the World
By Dominique Biquard - IDENTIA / PR | March 21, 2022
Some of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to change the world. There are case studies everywhere where PR has made… Continue reading Public Relations Can and Does Change the World
Read More
A Global, European and German Perspective on the Latest ESG Reporting Standards
By Dominique Biquard - IDENTIA / PR | March 28, 2022
Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability reporting standards to become legally binding, the recently created International Sustainability Standards Board (ISSB) and European Corporate Sustainability Reporting Directive (CSRD) should… Continue reading A Global, European and German Perspective on the Latest ESG Reporting Standards
Read More
Five Tips for Giving Media Interviews
By Dominique Biquard - IDENTIA / PR | April 6, 2022
Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. Whether the interview is a first time or an already familiar situation, success depends on several factors that… Continue reading Five Tips for Giving Media Interviews
Read More
10 Ways to Leverage LinkedIn in B2B Communications
By Dominique Biquard - IDENTIA / PR | April 11, 2022
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot… Continue reading 10 Ways to Leverage LinkedIn in B2B Communications
Read More
New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations
By Dominique Biquard - IDENTIA / PR | April 19, 2022
Read More
What is Good Corporate Citizenship?
By Dominique Biquard - IDENTIA / PR | April 25, 2022
Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way. Oftentimes, companies get involved in particular charities or causes because they have a direct connection to the CEO or other company leadership. Those initiatives are… Continue reading What is Good Corporate Citizenship?
Read More
Dissolving the Myth: How Public Relations Helps Brands Sell
By Dominique Biquard - IDENTIA / PR | May 4, 2022
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand… Continue reading Dissolving the Myth: How Public Relations Helps Brands Sell
Read More
Public Relations Global Network Elects David Fuscus as President
By Dominique Biquard - IDENTIA / PR | May 16, 2022
Communications group elects new officers during 30th anniversary meeting Returning to the Phoenix area where the group was founded 30 years ago, the Public Relations Global Network (PRGN) recently elected a new slate of officers to guide one of the world’s largest networks of independent PR and communications agencies. The appointments were announced at PRGN’s… Continue reading Public Relations Global Network Elects David Fuscus as President
Read More
Public Relations Global Network Marks 30th Anniversary Year with Addition of Agencies in Florida and Mexico
By Dominique Biquard - IDENTIA / PR | May 23, 2022
Read More
An Overlooked and Undervalued PR Tip
By Dominique Biquard - IDENTIA / PR | May 30, 2022
The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan of NPR. Watch… Continue reading An Overlooked and Undervalued PR Tip
Read More
At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A
By Dominique Biquard - IDENTIA / PR | June 7, 2022
Read More
How Companies Should Prepare – and Why Start Now – for A Successful CES 2023
By Dominique Biquard - IDENTIA / PR | June 13, 2022
Read More
Five Key Takeaways From Top Brands’ ESG Reports
By Dominique Biquard - IDENTIA / PR | June 20, 2022
Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community. In today’s market, many consumers go out of their… Continue reading Five Key Takeaways From Top Brands’ ESG Reports
Read More
What is Old is New Again
By Dominique Biquard - IDENTIA / PR | June 27, 2022
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most… Continue reading What is Old is New Again
Read More
How to Put the Creative Into Public Relations
By Dominique Biquard - IDENTIA / PR | July 4, 2022
The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy… Continue reading How to Put the Creative Into Public Relations
Read More
Mastodon: The Social Network Alternative to Twitter?
By Dominique Biquard - IDENTIA / PR | July 11, 2022
How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been bouncing for months, so that it would represent the ethical alternative to the most… Continue reading Mastodon: The Social Network Alternative to Twitter?
Read More
The People Behind the Brands – Living Happily Ever After
By Dominique Biquard - IDENTIA / PR | July 18, 2022
The relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can be compared to a marriage. When you marry, you bind yourselves to a… Continue reading The People Behind the Brands – Living Happily Ever After
Read More
7 Simple Steps to Developing a Crisis Communications Plan
By Dominique Biquard - IDENTIA / PR | August 1, 2022
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response… Continue reading 7 Simple Steps to Developing a Crisis Communications Plan
Read More
The Key to Building Winning Brands Today and Tomorrow
By Dominique Biquard - IDENTIA / PR | August 15, 2022
It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders. In… Continue reading The Key to Building Winning Brands Today and Tomorrow
Read More
Three Signals That Tell Your Company Builds the Right Employer Culture
By Dominique Biquard - IDENTIA / PR | August 24, 2022
Read More
How to Pitch PR to C-Suite Leadership
By Dominique Biquard - IDENTIA / PR | September 12, 2022
In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond. Brands need marketing momentum to get through economic downturns – but it… Continue reading How to Pitch PR to C-Suite Leadership
Read More
How to Build Successful Communications Plans for 2023
By Dominique Biquard - IDENTIA / PR | September 26, 2022
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. Increasingly, it is not the communications theory behind,… Continue reading How to Build Successful Communications Plans for 2023
Read More
Global Stagflation and Economic Recovery, Greenwashing vs. Sustainability, and Doing “Better Things” on the Agenda of PRGN Asia Summit
By Dominique Biquard - IDENTIA / PR | October 4, 2022
Read More
Joanne Chan Named Asia-Pacific Regional Vice President of The Public Relations Global Network
By Dominique Biquard - IDENTIA / PR | October 13, 2022
Read More
PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore
By Dominique Biquard - IDENTIA / PR | October 17, 2022
The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe. In the 11th year of PRGN’s awards program, 32 member agencies submitted more than 100… Continue reading PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore
Read More
PRGN Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR
By Dominique Biquard - IDENTIA / PR | October 24, 2022
Read More
Observing Integrity – Your Key to Long-Term Success in PR
By Dominique Biquard - IDENTIA / PR | October 31, 2022
One of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity. Integrity refers to being honest, reliable, and trustworthy. It is about seeking to always do the right thing, standing up for what is right, and addressing conflict respectfully.… Continue reading Observing Integrity – Your Key to Long-Term Success in PR
Read More
PRGN Appoints Natacha Clarac EMEA Regional Vice President
By Dominique Biquard - IDENTIA / PR | November 2, 2022
NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA) region. Natacha will replace Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK,… Continue reading PRGN Appoints Natacha Clarac EMEA Regional Vice President
Read More
What Your CEO Needs to Know About Podcasting
By Dominique Biquard - IDENTIA / PR | November 7, 2022
Hosting your own podcast — or pitching your leader as a guest on other podcasts — can be a very smart business decision. Podcasting accomplishes three important things. First, it heightens your visibility, allowing you to position both your leader and your organization as authoritative experts in your field. It’s also a great way… Continue reading What Your CEO Needs to Know About Podcasting
Read More
Why Sustainable Development is Important to Business
By Dominique Biquard - IDENTIA / PR | November 14, 2022
Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting… Continue reading Why Sustainable Development is Important to Business
Read More
Signs to Watch When Selecting the Matching Influencer for Your Brand
By Dominique Biquard - IDENTIA / PR | November 21, 2022
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your… Continue reading Signs to Watch When Selecting the Matching Influencer for Your Brand
Read More
Holidays of The World: A Communicator’s Guide for Cultural Diversity
By Dominique Biquard - IDENTIA / PR | November 28, 2022
In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays, religious events, and festivals. Communications specialists need to understand how to effectively navigate and understand holidays of the world, especially… Continue reading Holidays of The World: A Communicator’s Guide for Cultural Diversity
Read More
What Your Brand’s Sustainability Resolutions Should Be For 2023
By Dominique Biquard - IDENTIA / PR | December 7, 2022
Read More
PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators
By Dominique Biquard - IDENTIA / PR | December 12, 2022
Read More
Plan But Embrace Change
By Dominique Biquard - IDENTIA / PR | December 19, 2022
Spider pre-dates PRGN by two years. On January 1, 1990, I set out on a journey to build a PR agency. I knew very little – if anything – about business plans, balance sheets or exits. All I knew was I had three small children and I needed to make a living. Did I… Continue reading Plan But Embrace Change
Read More
Top Five 2022 Corporate Crises – And The Lessons Learned
By Dominique Biquard - IDENTIA / PR | January 9, 2023
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use… Continue reading Top Five 2022 Corporate Crises – And The Lessons Learned
Read More
Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss
By Dominique Biquard - IDENTIA / PR | January 18, 2023
In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few headlines in the news, some well-known CEOs and bosses have not handled the communication of… Continue reading Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss
Read More
How to Maintain and Build Brand Awareness and Market Share During a Recession
By Dominique Biquard - IDENTIA / PR | January 30, 2023
Read More
Why Every Company Will Need Good ESG Reporting
By Dominique Biquard - IDENTIA / PR | February 2, 2023
It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has… Continue reading Why Every Company Will Need Good ESG Reporting
Read More
Redes Sociales personales: herramientas para el posicionamiento corporativo
By Dominique Biquard - IDENTIA / PR | February 7, 2023
El liderazgo en redes sociales es la herramienta que implica el uso de las cuentas personales de ejecutivos, celebridades y otras figuras influyentes para colaborar con el posicionamiento de una marca y transmitir los mensajes de una compañía a sus diferentes públicos. Estas cuentas colaboran con un posicionamiento positivo de la marca, atraen potenciales clientes… sigue leyendo Redes Sociales personales: herramientas para el posicionamiento corporativo
Read More
Cómo construir un plan comunicacional exitoso para 2023
By Dominique Biquard - IDENTIA / PR | February 7, 2023
Los últimos años han sido muy especiales para todo el mundo -Covid, guerra, inflación y demandas sociales en alza- y los expertos en comunicación tendrán que tomar este factor en cuenta a la hora de asesorar a sus clientes. Es por esto que en este blog no les hablaré de los pasos teóricos para construir… sigue leyendo Cómo construir un plan comunicacional exitoso para 2023
Read More
Meaning and Purpose Fuel Attraction to Public Relations Jobs
By Dominique Biquard - IDENTIA / PR | February 8, 2023
Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we are searching for greater happiness and… Continue reading Meaning and Purpose Fuel Attraction to Public Relations Jobs
Read More
The Art of Communication in Challenging Times
By Dominique Biquard - IDENTIA / PR | February 10, 2023
Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises.… Continue reading The Art of Communication in Challenging Times
Read More
Cómo la oficina de prensa puede ayudar a las pequeñas empresas
By Dominique Biquard - IDENTIA / PR | February 13, 2023
Cuando hablamos de relaciones con la prensa, es común que imaginemos que este es un servicio exclusivo para grandes empresas, lo cual es fácil de entender, después de todo, tienden a recibir más atención de la prensa y sienten una mayor necesidad de contar con un apoyo especial en situaciones de crisis. Sin embargo, no… sigue leyendo Cómo la oficina de prensa puede ayudar a las pequeñas empresas
Read More
How to Address Client Demands for ROI in Communications & PR
By Dominique Biquard - IDENTIA / PR | February 20, 2023
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis. As PR and marketing… Continue reading How to Address Client Demands for ROI in Communications & PR
Read More
Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game
By Dominique Biquard - IDENTIA / PR | February 23, 2023
Read More
Meet The Hottest Housing Market Around: The Metaverse
By Dominique Biquard - IDENTIA / PR | February 27, 2023
At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing. Poythress, who has a background in virtual reality, public relations, digital… Continue reading Meet The Hottest Housing Market Around: The Metaverse
Read More
Storytelling: Four Tips to Succeed in 2023
By Dominique Biquard - IDENTIA / PR | March 6, 2023
For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology has made way for more detailed representations of these lessons. While… Continue reading Storytelling: Four Tips to Succeed in 2023
Read More
PR4.0 Has Arrived – Are You Ready For It?
By Dominique Biquard - IDENTIA / PR | March 9, 2023
We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just… Continue reading PR4.0 Has Arrived – Are You Ready For It?
Read More
What to Consider When Repositioning a Brand in 2023
By Dominique Biquard - IDENTIA / PR | March 13, 2023
In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a chance to reimagine how they are perceived, and in turn, enhance their growth over the long run. If that… Continue reading What to Consider When Repositioning a Brand in 2023
Read More
Reviving Healthcare and Pharma Communications after the Pandemic
By Dominique Biquard - IDENTIA / PR | March 20, 2023
The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in general and medical sciences specifically; a deep distrust in the pharmaceutical industry; a spirit of non-reflected… Continue reading Reviving Healthcare and Pharma Communications after the Pandemic
Read More
Coordinación internacional como activo de valor en Asuntos Públicos: 1er viaje de Lula Da Silva a Argentina, enero 2023
By Dominique Biquard - IDENTIA / PR | March 21, 2023
Read More
PRGN Expands Global Presence with Addition of Pan-African and Indian Agencies
By Dominique Biquard - IDENTIA / PR | March 22, 2023
Read More
The Role of Boards In Crisis Leadership
By Dominique Biquard - IDENTIA / PR | March 23, 2023
New White Paper Shares Expert Advice from Around the Globe A crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication you can avoid a dysfunctional board of directors. Crisis… Continue reading The Role of Boards In Crisis Leadership
Read More
Sustainability and ESG: Enablers Of The Purpose-Driven Narrative
By Dominique Biquard - IDENTIA / PR | March 27, 2023
Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also… Continue reading Sustainability and ESG: Enablers Of The Purpose-Driven Narrative
Read More
How Digital PR Strategies Drive New Business
By Dominique Biquard - IDENTIA / PR | April 3, 2023
In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does… Continue reading How Digital PR Strategies Drive New Business
Read More
What to do When a Crisis Hits Your Business
By Dominique Biquard - IDENTIA / PR | April 6, 2023
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge the crisis publicly. Silence can make the situation worse and lead to negative… Continue reading What to do When a Crisis Hits Your Business
Read More
Top Three Reasons Why Every Company Needs Good ESG Reporting
By Dominique Biquard - IDENTIA / PR | April 10, 2023
There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from their suppliers – i.e. your company‘s data! – and the legislative requirements are getting stricter by the minute. Capital… Continue reading Top Three Reasons Why Every Company Needs Good ESG Reporting
Read More
The Use of Data and Technology in PR
By Dominique Biquard - IDENTIA / PR | April 17, 2023
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can cause missed opportunities for growth that stems from the evaluation and adoption of or… Continue reading The Use of Data and Technology in PR
Read More
Playing the Long Game in B2B Marketing
By Dominique Biquard - IDENTIA / PR | April 21, 2023
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and the purchasing process is not as simple as clicking “Add to Cart” nor should… Continue reading Playing the Long Game in B2B Marketing
Read More
Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim
By Dominique Biquard - IDENTIA / PR | April 25, 2023
Read More
Four Ways PR Can Reinforce Content Marketing
By Dominique Biquard - IDENTIA / PR | May 1, 2023
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach… Continue reading Four Ways PR Can Reinforce Content Marketing
Read More
Making Sure Your Public Relations Efforts Generate New Business
By Dominique Biquard - IDENTIA / PR | May 8, 2023
Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out… Continue reading Making Sure Your Public Relations Efforts Generate New Business
Read More
Public Relations Global Network Elects Andy See Teong Leng as President
By Dominique Biquard - IDENTIA / PR | May 8, 2023
NEW YORK-LONDON – The Public Relations Global Network (PRGN) recently elected a new president and new slate of officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced at PRGN’s recent bi-annual member conference, held in Budapest, Hungary. Andy See Teong Leng, principal partner and managing director… Continue reading Public Relations Global Network Elects Andy See Teong Leng as President
Read More
Communications in Israel: the Challenge
By Dominique Biquard - IDENTIA / PR | May 18, 2023
Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and… Continue reading Communications in Israel: the Challenge
Read More
Six Ways Marketing and PR Leaders Can Avoid Burnout
By Dominique Biquard - IDENTIA / PR | May 22, 2023
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and coordinating the accurate and effective execution of press releases or other critical communications. This… Continue reading Six Ways Marketing and PR Leaders Can Avoid Burnout
Read More
PRGN Expands European Presence with Addition of Finland Agency Ellun Kanat
By Dominique Biquard - IDENTIA / PR | May 24, 2023
Read More
Lobbying in Brussels
By Dominique Biquard - IDENTIA / PR | June 1, 2023
Brussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there are over 25,000 lobbyists working in the European Quarter. … Continue reading Lobbying in Brussels
Read More
What Brands Should Consider Before Joining Social Issues
By Dominique Biquard - IDENTIA / PR | June 6, 2023
Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications was restricted to announcements and figures on the… Continue reading What Brands Should Consider Before Joining Social Issues
Read More
Mastering Communications: Top Five Strategies for Professional Services Firms
By Dominique Biquard - IDENTIA / PR | June 13, 2023
Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic… Continue reading Mastering Communications: Top Five Strategies for Professional Services Firms
Read More
Qué cuidados deben tener las marcas al sumarse a causas sociales
By Dominique Biquard - IDENTIA / PR | June 14, 2023
Hasta hace algunos años atrás que una marca se sumara a una causa con propósito era impensable, porque las marcas debían mantener la neutralidad y objetividad. Era mal visto que una marca “opinara” y las comunicaciones corporativas iban relacionadas a anuncios o cifras. En pocos años y tal vez por el avance de las redes… sigue leyendo Qué cuidados deben tener las marcas al sumarse a causas sociales
Read More
“We Still Need to Fight Misinformation and Disinformation”
By Dominique Biquard - IDENTIA / PR | June 15, 2023
The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in… Continue reading “We Still Need to Fight Misinformation and Disinformation”
Read More
President Andy See: a Good to Great Story for Comms and PRGN Ahead
By Dominique Biquard - IDENTIA / PR | June 22, 2023
As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and… Continue reading President Andy See: a Good to Great Story for Comms and PRGN Ahead
Read More
Protect Your Reputation During Supply Chain Interruptions
By Dominique Biquard - IDENTIA / PR | June 26, 2023
While talking with a friend about her job in supply chain management at a local steel company, she joked, “Before the pandemic, nobody even knew what supply chain management was. Now everyone knows.” Chances are you or your business has experienced the impact of unforeseen supply chain issues throughout the pandemic. Many industries’ supply chains… Continue reading Protect Your Reputation During Supply Chain Interruptions
Read More
Navigate Mid-Year Budget Cuts With These Comms Strategies
By Dominique Biquard - IDENTIA / PR | July 3, 2023
Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there… Continue reading Navigate Mid-Year Budget Cuts With These Comms Strategies
Read More
PRGN Elects Natacha Clarac as President-Elect
By Dominique Biquard - IDENTIA / PR | July 7, 2023
NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new President-Elect. As President-Elect, Natacha will work closely with current President Andy See Teong Leng shaping PRGN’s future and will be the number one candidate to succeed as PRGN… Continue reading PRGN Elects Natacha Clarac as President-Elect
Read More
Top 5 PR Needs of a Tech Company
By Dominique Biquard - IDENTIA / PR | July 10, 2023
In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing… Continue reading Top 5 PR Needs of a Tech Company
Read More
Navigating Changing Priorities in Business and Marketing
By Dominique Biquard - IDENTIA / PR | July 13, 2023
I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. Recognizing the unprecedented economic environment and evolving buyer behavior, I shared some thoughts on the need for marketing managers to reprioritize their strategies recommending… Continue reading Navigating Changing Priorities in Business and Marketing
Read More
How to Pick the Right Influencers for Your Brand
By Dominique Biquard - IDENTIA / PR | July 17, 2023
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to pick the right influencers for your brand. Clearly Define your Target Audience… Continue reading How to Pick the Right Influencers for Your Brand
Read More
Translating C-Suite Vision into Impactful Messaging
By Dominique Biquard - IDENTIA / PR | July 24, 2023
C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and… Continue reading Translating C-Suite Vision into Impactful Messaging
Read More
PRGN Expands Asia-Pacific Presence with Addition of China Agency, China Advocate
By Dominique Biquard - IDENTIA / PR | July 26, 2023
Read More
Event Sustainability — The Triple Bottom Line
By Dominique Biquard - IDENTIA / PR | July 27, 2023
There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more… Continue reading Event Sustainability — The Triple Bottom Line
Read More
Five Habits That Improve a PR Pro’s Productivity
By Dominique Biquard - IDENTIA / PR | July 31, 2023
In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity. Guard Your Mornings Many studies have shown that looking at your phone first thing in the morning can leave you… Continue reading Five Habits That Improve a PR Pro’s Productivity
Read More
Five Best Ways to Use Social Media in a Corporate Crisis
By Dominique Biquard - IDENTIA / PR | August 7, 2023
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan. Navigating… Continue reading Five Best Ways to Use Social Media in a Corporate Crisis
Read More
Transformation: Stepping out of Comfort and Embracing New Paradigms
By Dominique Biquard - IDENTIA / PR | August 10, 2023
As a leader in business and captain of a rapidly evolving agency in South Africa, I’ve found myself reflecting on the essence and nuances of transformation, especially in our current economic landscape. My beliefs and values that drive transformation in our business are based on a rich tapestry of experiences, not just from my South… Continue reading Transformation: Stepping out of Comfort and Embracing New Paradigms
Read More
Tips to Earn “Best Agency to Work for” Award
By Dominique Biquard - IDENTIA / PR | August 14, 2023
In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into… Continue reading Tips to Earn “Best Agency to Work for” Award
Read More
Key KPIs to Measure ESG Performance
By Dominique Biquard - IDENTIA / PR | August 21, 2023
The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability… Continue reading Key KPIs to Measure ESG Performance
Read More
Unveiling the Power of PR-Legal Partnership
By Dominique Biquard - IDENTIA / PR | August 24, 2023
Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces. PR practitioners, like me, are… Continue reading Unveiling the Power of PR-Legal Partnership
Read More
5 PR Tools That Will Boost Your Communications Team’s Productivity
By Dominique Biquard - IDENTIA / PR | August 28, 2023
Read More
Leadership Buy-In is Essential for PR and Communications Success
By Dominique Biquard - IDENTIA / PR | September 7, 2023
In the world of public relations and communications, having a seat at the table is essential, but who occupies that seat is equally critical. The active involvement of executive leaders and their understanding of the role of communication can significantly impact an organization’s brand reputation and success. By embracing storytelling, empowering executives, and implementing consistent… Continue reading Leadership Buy-In is Essential for PR and Communications Success
Read More
Steps to Avoid a PR Crisis When You Have a Corporate Crisis
By Dominique Biquard - IDENTIA / PR | September 11, 2023
It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and reactions will be swift. Your customers will be… Continue reading Steps to Avoid a PR Crisis When You Have a Corporate Crisis
Read More
How to Best Leverage Social Media to Reach B2B Decision-Makers
By Dominique Biquard - IDENTIA / PR | September 19, 2023
While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won’t capture the attention of the ones who truly matter to your business. Successfully leveraging social media to reach B2B decision-makers begins with identifying where they are most active… Continue reading How to Best Leverage Social Media to Reach B2B Decision-Makers
Read More
How a Values-Aligned Mission is Good for Business
By Dominique Biquard - IDENTIA / PR | September 21, 2023
Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values. Over the years, the tribal organizations worked to… Continue reading How a Values-Aligned Mission is Good for Business
Read More
Five Steps to Manage Client-Agency Relationships
By Dominique Biquard - IDENTIA / PR | September 25, 2023
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five… Continue reading Five Steps to Manage Client-Agency Relationships
Read More
PR Agencies and Law Firms: New Allies in Corporate Crises
By Dominique Biquard - IDENTIA / PR | October 2, 2023
A few years ago, if a client was about to face a crisis, they would first call their preferred lawyer to arrange for an appropriate legal specialist who can conduct a situation analysis. Today, that is no longer necessary. The same lawyer would ask to involve immediately a communications specialist in the team, who will… Continue reading PR Agencies and Law Firms: New Allies in Corporate Crises
Read More
Embracing ESG in Investor Relations
By Dominique Biquard - IDENTIA / PR | October 5, 2023
In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a significant challenge emerges: many listed companies in the city grapple with seamlessly integrating ESG into their investor relations strategies. Identifying… Continue reading Embracing ESG in Investor Relations
Read More
Navigating the New Normal: Insights on Post-Covid Events
By Dominique Biquard - IDENTIA / PR | October 19, 2023
The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented challenges and changes during the pandemic. In this week’s episode of PRGN Presents, I had the opportunity… Continue reading Navigating the New Normal: Insights on Post-Covid Events
Read More
PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco
By Dominique Biquard - IDENTIA / PR | October 24, 2023
Read More
Leveraging Tech Innovation and AI in PR: A Modern Approach
By Dominique Biquard - IDENTIA / PR | October 30, 2023
In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors. 1. Enhanced Media Monitoring AI-driven tools offer unprecedented… Continue reading Leveraging Tech Innovation and AI in PR: A Modern Approach
Read More
Unlocking Revenue Potential with the Power of PR
By Dominique Biquard - IDENTIA / PR | November 2, 2023
Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. As we talk… Continue reading Unlocking Revenue Potential with the Power of PR
Read More
Essential Guide to Effective Communication Measurement for CMOs
By Dominique Biquard - IDENTIA / PR | November 6, 2023
For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. Let’s be honest. The headline in the first draft of this article was… Continue reading Essential Guide to Effective Communication Measurement for CMOs
Read More
PRGN Appoints Regional Vice Presidents for The Americas and EMEA
By Dominique Biquard - IDENTIA / PR | November 9, 2023
NEW YORK / LONDON – The Public Relations Global Network (PRGN) announced today the appointment of two new regional vice presidents to lead its Americas and EMEA regions. The appointments were made by the PRGN Executive Committee at the network’s 2023 October Member Meeting and Conference in San Francisco, California, where member agency owners gathered… Continue reading PRGN Appoints Regional Vice Presidents for The Americas and EMEA
Read More
Amplify Your PR Wins
By Dominique Biquard - IDENTIA / PR | November 16, 2023
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact. Amplification is incredibly efficient. It’s taking a PR… Continue reading Amplify Your PR Wins
Read More
Will Generative AI Replace Marketers and Content Creators?
By Dominique Biquard - IDENTIA / PR | November 20, 2023
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold… Continue reading Will Generative AI Replace Marketers and Content Creators?
Read More
Crafting a Robust Communications Strategy to Propel 2024 Company Growth
By Dominique Biquard - IDENTIA / PR | November 27, 2023
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. If you think… Continue reading Crafting a Robust Communications Strategy to Propel 2024 Company Growth
Read More
Commercial Brands in a Sustainability-Driven Business World…
By Dominique Biquard - IDENTIA / PR | November 30, 2023
The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability. Because we all need higher moral choices in this strange world we live in today, after… Continue reading Commercial Brands in a Sustainability-Driven Business World…
Read More
PRGN Expands in Asia-Pacific with Addition of PR House in South Korea
By Dominique Biquard - IDENTIA / PR | December 12, 2023
NEW YORK / LONDON / SEOUL – Continuing its expansion in the important Asia-Pacific region, the Public Relations Global Network (PRGN) announced today it has added Seoul-based PR House to its global network Additionally, the worldwide public relations (PR) group also celebrated the opening of a new member office in the Netherlands by its Belgium… Continue reading PRGN Expands in Asia-Pacific with Addition of PR House in South Korea
Read More
2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros
By Dominique Biquard - IDENTIA / PR | December 14, 2023
Read More
The Value of a Global PR Network
By Dominique Biquard - IDENTIA / PR | January 11, 2024
Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not happen from one day… Continue reading The Value of a Global PR Network
Read More
Tokyo, Japan – Premier Destination for Business
By Dominique Biquard - IDENTIA / PR | January 15, 2024
Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and… Continue reading Tokyo, Japan – Premier Destination for Business
Read More
Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit
By Dominique Biquard - IDENTIA / PR | January 22, 2024
Business environment in Israel Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the… Continue reading Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit
Read More
Media Training for an Evolving News Landscape
By Dominique Biquard - IDENTIA / PR | January 25, 2024
Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling. However, for anyone who’s been… Continue reading Media Training for an Evolving News Landscape
Read More
Hong Kong – Asia’s World City
By Dominique Biquard - IDENTIA / PR | January 29, 2024
Business environment in Hong Kong Renowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the… Continue reading Hong Kong – Asia’s World City
Read More
Beijing, China – Immense Opportunities for Business
By Dominique Biquard - IDENTIA / PR | February 5, 2024
Business environment in China China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland,… Continue reading Beijing, China – Immense Opportunities for Business
Read More
South Korea – A High-Tech Economy and a Cultural Powerhouse
By Dominique Biquard - IDENTIA / PR | February 14, 2024
Business environment in South Korea Korea is the world’s 13th largest economy. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. 1. Korea is a hi-tech economy Korea is a world leader in electronics manufacturing, shipbuilding, steel, and… Continue reading South Korea – A High-Tech Economy and a Cultural Powerhouse
Read More
India – Where Diversity Meets Dynamic Growth
By Dominique Biquard - IDENTIA / PR | February 19, 2024
Public Relations in India’s Diverse Market India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical,… Continue reading India – Where Diversity Meets Dynamic Growth
Read More
The Intersection of Public Relations and Public Policy: A Strategic Approach
By Dominique Biquard - IDENTIA / PR | February 22, 2024
At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of… Continue reading The Intersection of Public Relations and Public Policy: A Strategic Approach
Read More
Chile – Recognized by Investors Around the World
By Dominique Biquard - IDENTIA / PR | February 26, 2024
Business environment in Chile Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region. It has been recognized by investors around the world thanks to… Continue reading Chile – Recognized by Investors Around the World
Read More
Chile – Reconocido Por Inversionistas De Todo El Mundo
By Dominique Biquard - IDENTIA / PR | March 2, 2024
Entorno de negocios en Chile Chile sigue siendo una de las naciones más estables y prósperas de América Latina, con fuertes regulaciones de sus mercados y una gran economía durante los últimos 30 años. Muchas empresas extranjeras eligen Chile como plataforma para invertir en la región de los Andes. Santiago, Chile | Foto de Chalo Gallardo en Unsplash Ha sido… sigue leyendo Chile – Reconocido Por Inversionistas De Todo El Mundo
Read More
Agencias De Relaciones Públicas Y Despachos De Abogados: Nuevos Aliados En Las Crisis Corporativas
By Dominique Biquard - IDENTIA / PR | March 3, 2024
Read More
The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future
By Dominique Biquard - IDENTIA / PR | March 4, 2024
In a world increasingly aware of The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance (ESG) principles, these innovative projects are driving sustainable change and shaping a more conscientious future for industries worldwide. Let us explore… Continue reading The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future
Read More
Embracing AI in Public Relations: A New Frontier
By Dominique Biquard - IDENTIA / PR | March 7, 2024
In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and implemented. Embracing AI involves a journey that will continue to open up new avenues for… Continue reading Embracing AI in Public Relations: A New Frontier
Read More
Malaysia – The Future-Forward and Business Ready Market
By Dominique Biquard - IDENTIA / PR | March 11, 2024
Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. The country has received worldwide recognition by various international institutions including: Top country in… Continue reading Malaysia – The Future-Forward and Business Ready Market
Read More
PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region
By Dominique Biquard - IDENTIA / PR | March 12, 2024
Read More
Italy – Empowering Innovation with Food, Design, Fashion and Tech
By Dominique Biquard - IDENTIA / PR | March 18, 2024
Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR… Continue reading Italy – Empowering Innovation with Food, Design, Fashion and Tech
Read More
Sustainability Awards Offer Important Guidance for Companies and Stakeholders
By Dominique Biquard - IDENTIA / PR | March 21, 2024
Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports. Sustainability awards are intended to provide orientation and recognition for companies in order… Continue reading Sustainability Awards Offer Important Guidance for Companies and Stakeholders
Read More
Ohio – Business Growth Fueled by Manufacturing & Healthcare
By Dominique Biquard - IDENTIA / PR | April 2, 2024
Ohio Boasts a Thriving Business Environment Marked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers strong industry clusters, booming infrastructure and a supportive business environment focused on the value of… Continue reading Ohio – Business Growth Fueled by Manufacturing & Healthcare
Read More
The Key to an Outstanding Sustainability Report
By Dominique Biquard - IDENTIA / PR | April 4, 2024
In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. As concerns over climate change and social inequality escalate, companies are pushed not only to implement sustainable practices but also to report these efforts transparently and meaningfully. We often picture the sustainability report as some sort of formal… Continue reading The Key to an Outstanding Sustainability Report
Read More
Nashville, Tennessee – Making Noise in Music City
By Dominique Biquard - IDENTIA / PR | April 6, 2024
Business environment in Nashville Nashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000… Continue reading Nashville, Tennessee – Making Noise in Music City
Read More
Helsinki, Finland – Growth Path Ahead
By Dominique Biquard - IDENTIA / PR | April 15, 2024
Business Environment in Finland Finland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust. Finland is built… Continue reading Helsinki, Finland – Growth Path Ahead
Read More
PRGN EMEA Agencies Form Partnership for Enhanced Global Lobbying Services
By Dominique Biquard - IDENTIA / PR | April 17, 2024
Brussels/Nairobi – The Public Relations Global Network (PRGN) announced today that two of its members in the EMEA (Europe, Middle East and Africa) region have formed a partnership to address global lobbying challenges and empower organizations in Africa and Europe to navigate regulatory complexities and drive policy impact effectively. The two PRGN member firms, Newmark… Continue reading PRGN EMEA Agencies Form Partnership for Enhanced Global Lobbying Services
Read More
Merger & Acquisition Communication Best Practices for Deal Success
By Dominique Biquard - IDENTIA / PR | April 18, 2024
According to the Harvard Business Review, “70-90% of acquisitions are abysmal failures.” There are many reasons for this. One is a lack of clear, concise and timely communication. This can scuttle a deal or drive it off the rails after the transaction has closed. Implementing a strategic communication plan will manage expectations, alleviate fears, and… Continue reading Merger & Acquisition Communication Best Practices for Deal Success
Read More
Los Angeles, California – The City of Angels
By Dominique Biquard - IDENTIA / PR | April 22, 2024
Business Environment in Los Angeles, California Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what… Continue reading Los Angeles, California – The City of Angels
Read More
Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life Sciences
By Dominique Biquard - IDENTIA / PR | April 29, 2024
Read More
Building a Communications Team: The Client Perspective
By Dominique Biquard - IDENTIA / PR | May 3, 2024
A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience… Continue reading Building a Communications Team: The Client Perspective
Read More
Arkansas – Southern Roots, Global Impact
By Dominique Biquard - IDENTIA / PR | May 8, 2024
Business Environment in Arkansas Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking. A small state, Arkansas is home to big business. It’s the headquarters for Walmart, Tyson Foods, J.B. Hunt and… Continue reading Arkansas – Southern Roots, Global Impact
Read More
Philadelphia – City of Brotherly Love
By Dominique Biquard - IDENTIA / PR | May 13, 2024
Business Environment in Philadelphia Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on… Continue reading Philadelphia – City of Brotherly Love
Read More
Green Claims Directive: Re-establishing Trust in Sustainability Communication
By Dominique Biquard - IDENTIA / PR | May 16, 2024
Read More
France – A Blend of Tradition and Innovation
By Dominique Biquard - IDENTIA / PR | May 20, 2024
Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its… Continue reading France – A Blend of Tradition and Innovation
Read More
PRGN Elects Natacha Clarac as President
By Dominique Biquard - IDENTIA / PR | May 28, 2024
NEW YORK-LONDON-HONG KONG – The Public Relations Global Network (PRGN) announced today the slate of new officers recently elected for one of the world’s largest networks of independent Public Relations, Public Affairs and communications agencies. The appointments were announced at PRGN’s bi-annual Spring member conference, held in Hong Kong on May 24-25. Natacha Clarac, general… Continue reading PRGN Elects Natacha Clarac as President
Read More
Sweden: Entrepreneurial Force at the Heart of the Nordic Region
By Dominique Biquard - IDENTIA / PR | May 31, 2024
Business environment in Sweden Sweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany,… Continue reading Sweden: Entrepreneurial Force at the Heart of the Nordic Region
Read More
Dubai – Where Global Business Meets Limitless Possibilities
By Dominique Biquard - IDENTIA / PR | June 5, 2024
Business environment in the United Arab Emirates Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies,… Continue reading Dubai – Where Global Business Meets Limitless Possibilities
Read More
PRGN Hong Kong Conference Generates Ideas and More Business Collaborations
By Dominique Biquard - IDENTIA / PR | June 6, 2024
Read More
Lithuania – Efficiency Attracts a Startup Ecosystem
By Dominique Biquard - IDENTIA / PR | June 10, 2024
Business environment in Lithuania Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s… Continue reading Lithuania – Efficiency Attracts a Startup Ecosystem
Read More
Alabama – Where Hospitality Meets Hustle
By Dominique Biquard - IDENTIA / PR | June 19, 2024
Alabama business environment Alabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama… Continue reading Alabama – Where Hospitality Meets Hustle
Read More
Reacting to Controversial Topics
By Dominique Biquard - IDENTIA / PR | June 20, 2024
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to manage communication, to guide our executives on what to say and… Continue reading Reacting to Controversial Topics
Read More
Ireland – A Dynamic Economy And A Great Place To Do Business
By Dominique Biquard - IDENTIA / PR | June 24, 2024
Business environment in Ireland Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over… Continue reading Ireland – A Dynamic Economy And A Great Place To Do Business
Read More
PRGN and The Newmark Group Launch Global Expert Panel to Boost Africa Tourism
By Dominique Biquard - IDENTIA / PR | July 2, 2024
Read More
Austria – Align with Local Culture for Success
By Dominique Biquard - IDENTIA / PR | July 8, 2024
Business environment in Austria Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and… Continue reading Austria – Align with Local Culture for Success
Read More
Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses
By Dominique Biquard - IDENTIA / PR | July 15, 2024
Read More
PR Firms Today: Much More Than Clips
By Dominique Biquard - IDENTIA / PR | July 18, 2024
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with… Continue reading PR Firms Today: Much More Than Clips
Read More
Bucharest, Romania: Everything You’d Expect from a Metropolis
By Dominique Biquard - IDENTIA / PR | July 22, 2024
Business environment in Bucharest By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have… Continue reading Bucharest, Romania: Everything You’d Expect from a Metropolis
Read More
San Francisco: Change. Craft. Communicate.
By Dominique Biquard - IDENTIA / PR | July 29, 2024
Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food & beverage, life sciences/biotech, medical device and finance sectors. The area is home to a… Continue reading San Francisco: Change. Craft. Communicate.
Read More
Change management is mostly about communication and collaboration
By Dominique Biquard - IDENTIA / PR | August 1, 2024
Is change management just good leadership? Are extra skills needed? For most businesses, it is inevitable that change is going to happen. If you are in leadership, it may fall to you to implement the strategy around this change. Be it big or small, positive or negative, straightforward or complicated, any sort of change usually… Continue reading Change management is mostly about communication and collaboration
Read More
Argentina: Crafting Strategies for Communications Challenges
By Dominique Biquard - IDENTIA / PR | August 9, 2024
Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must highlight the value of educated human talent in the country. The development… Continue reading Argentina: Crafting Strategies for Communications Challenges
Read More
What are the Practical and Ethical Implications of Gen AI
By Dominique Biquard - IDENTIA / PR | August 15, 2024
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily operations, shaping the future of content creation. How does Gen AI accomplish this? It learns from vast… Continue reading What are the Practical and Ethical Implications of Gen AI
Read More
Hungary: Business, strategy, communications
By Dominique Biquard - IDENTIA / PR | August 19, 2024
Business environment in Hungary With a business-friendly environment, one of the most competitive tax systems in Europe, a skilled workforce and favourable subsidy opportunities, Hungary has seen record investment in recent years, with the total value of foreign direct investment exceeding €13 billion in 2023, doubling the figure of 2022, thanks to 209 new projects… Continue reading Hungary: Business, strategy, communications
Read More
Mexico: Bringing PR and PA Excellence to Diverse Organizations
By Dominique Biquard - IDENTIA / PR | August 27, 2024
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico has emerged as a significant player in the global economy, thanks to its strategic location, diverse workforce, and network of… Continue reading Mexico: Bringing PR and PA Excellence to Diverse Organizations
Read More
The Power of Cause Marketing
By Dominique Biquard - IDENTIA / PR | August 29, 2024
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time, I realized that while traditional marketing tactics such as research, planning and execution are… Continue reading The Power of Cause Marketing
Read More
Boston – Bay State Bona Fides: Delivering Powerful Messages With Authenticity
By Dominique Biquard - IDENTIA / PR | September 2, 2024
Read More
Denver: Fueling Client Success
By Dominique Biquard - IDENTIA / PR | September 10, 2024
Business environment in Denver and Colorado Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since then, the “green rush” has contributed more than $1 billion in tax revenue and added 44,000… Continue reading Denver: Fueling Client Success
Read More
PRGN and Tipik Form Strategic Partnership to Enhance Communication Services and Expand Global Reach
By Dominique Biquard - IDENTIA / PR | September 12, 2024
Read More
People-Centric PR: Why Understanding Your Audience is Critical
By Dominique Biquard - IDENTIA / PR | September 12, 2024
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications and in partnership with Escalate Strategies our vision is to help companies create… Continue reading People-Centric PR: Why Understanding Your Audience is Critical
Read More
Detroit: North American Crossroad for The Automotive & Mobility Industry
By Dominique Biquard - IDENTIA / PR | September 17, 2024
Business environment in the Detroit/North American automotive community Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. Twenty-six vehicle manufacturers and 98 of the 100 top automotive suppliers to North America have… Continue reading Detroit: North American Crossroad for The Automotive & Mobility Industry
Read More
Germany – United in the Heart of Europe
By Dominique Biquard - IDENTIA / PR | September 23, 2024
Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the strongest sectors. The country is valued for its high-quality and innovative products and its strong… Continue reading Germany – United in the Heart of Europe
Read More
Navigating PR in an Election Year – The Political Minefield
By Dominique Biquard - IDENTIA / PR | September 26, 2024
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and organizations. The current election cycle has surpassed even the tumultuous 2020 race in terms of societal… Continue reading Navigating PR in an Election Year – The Political Minefield
Read More
PRGN Best Practice Awards 2024: Record Entries and Awards Gala in Geneva
By Dominique Biquard - IDENTIA / PR | October 12, 2024
Read More
Don’t Discount Creativity: The Business Case for Space + Place
By Dominique Biquard - IDENTIA / PR | October 16, 2024
Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe there are planters here and there. A few pieces of art or company accolades… Continue reading Don’t Discount Creativity: The Business Case for Space + Place
Read More
Chicago: The Windy City
By Dominique Biquard - IDENTIA / PR | October 17, 2024
Business environment in Chicago Chicago is the third-most populated metropolitan area in the United States with more than 9.6 million residents in the city and suburbs. It is the centerpiece of commerce in the Midwest. Unlike other major cities, Chicago does not have a single industry specialization because it dominates many diverse industries, including manufacturing,… Continue reading Chicago: The Windy City
Read More
Toronto, Canada: Diversity is Our Strength
By Dominique Biquard - IDENTIA / PR | October 21, 2024
Business environment in Toronto, Ontario, Canada Toronto is Canada’s largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Businesses draw on a large and diverse talent pool, especially in… Continue reading Toronto, Canada: Diversity is Our Strength
Read More
PRGN Adds Four Agencies, Expanding its Presence in Taiwan, Spain and the United States
By Dominique Biquard - IDENTIA / PR | October 22, 2024
Read More
Nonprofit Social Media: Tips for Creating a Successful Campaign
By Dominique Biquard - IDENTIA / PR | October 24, 2024
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence to target U.S.-based companies and people to support the American division… Continue reading Nonprofit Social Media: Tips for Creating a Successful Campaign
Read More
Poland: Gateway to Business in Eastern Europe
By Dominique Biquard - IDENTIA / PR | November 4, 2024
Business environment in Poland In recent decades the Polish economy has shown great resilience against global shocks. For the first time since the beginning of the transformation in 1989 Poland recorded a decline in GDP in 2020 and has since returned to a growth pathway. This resilience is mainly due to diversified Polish economy. Industry… Continue reading Poland: Gateway to Business in Eastern Europe
Read More
Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow
By Dominique Biquard - IDENTIA / PR | November 8, 2024
Read More
Seattle: Fearless and Forward-Thinking
By Dominique Biquard - IDENTIA / PR | November 11, 2024
Business environment in Seattle, Washington Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups. Anchored by behemoths like Amazon, Microsoft, Starbucks, and Boeing (the largest employer in the area), Seattle has grown into one of the premier U.S. cities to… Continue reading Seattle: Fearless and Forward-Thinking
Read More
Milan: the Italian capital of Public Relations
By Dominique Biquard - IDENTIA / PR | November 14, 2024
Where ideas take shape: the beating heart of Italian communication Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise in the PR field is no coincidence, but rather the result of a… Continue reading Milan: the Italian capital of Public Relations
Read More
Stepping Away to Step Up: Why Business Owners Need to Embrace Real Time Off
By Dominique Biquard - IDENTIA / PR | November 21, 2024
Read More
North Carolina: Top State for Business
By Dominique Biquard - IDENTIA / PR | December 2, 2024
Business environment in Raleigh, North Carolina North Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent, and a world-renowned education system. In 2022 and 2023, CNBC named North Carolina the… Continue reading North Carolina: Top State for Business
Read More
La magia de la comunicación unbranded
By Dominique Biquard - IDENTIA / PR | December 5, 2024
En este primer podcast en español de PRGN, Loreley Maldonado, fundadora de Eje Comunicación en México, conversa con la periodista Valentina Giacaman, fundadora de RumboCierto Comunicaciones en Chile, acerca de la comunicación unbranded. La evolución de la comunicación corporativa permite que las empresas echen mano de toda su creatividad para desarrollar narrativas y mensajes que… Continue reading La magia de la comunicación unbranded
Read More
The Magic of Unbranded Communication
By Dominique Biquard - IDENTIA / PR | December 5, 2024
In this first Spanish episode of the PRGN Presents podcast, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication. The evolution of corporate communication allows companies to use all their creativity to develop narratives and messages that stand out, permeate and influence their… Continue reading The Magic of Unbranded Communication
Read More
Brazil: Communication Can Change the World
By Dominique Biquard - IDENTIA / PR | December 9, 2024
Business environment in Brazil Brazil offers a challenging and diverse business environment. With its vast territory, rich cultural heritage and abundant natural resources, Brazil attracts attention from around the world. The country has a diversified economy with thriving sectors such as agriculture, technology, energy, and services. Its population represents a significant consumer market, while its… Continue reading Brazil: Communication Can Change the World
Read More
PRGN Appoints Shawn Jiang Xiaofeng as Asia-Pacific Regional Vice President
By Dominique Biquard - IDENTIA / PR | December 10, 2024
Read More
2025 PR Predictions: Human Abilities Matter More as AI Surges
By Dominique Biquard - IDENTIA / PR | December 11, 2024
Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in… Continue reading 2025 PR Predictions: Human Abilities Matter More as AI Surges
Read More
Empresas de Comunicaciones y Bufetes de abogados: los nuevos aliados en las crisis empresariales
By Dominique Biquard - IDENTIA / PR | December 11, 2024
Read More
Las tendencias en Comunicación de 2025
By Dominique Biquard - IDENTIA / PR | December 12, 2024
Cada año, PRGN presenta en su portal en inglés las predicciones de sus agencias miembro sobre las tendencias clave que marcarán la Comunicación y las Relaciones Públicas en el próximo curso. En esta edición, además de presentar las perspectivas globales, también ofrece por primera vez una edición especial en español. En ella se encuentran las… Continue reading Las tendencias en Comunicación de 2025
Read More